Pure Storage Joins Ultra Ethernet Consortium to Boost AI and HPC Networking

Pure Storage® (NYSE: PSTG), a data storage technology company, has joined the Ultra Ethernet Consortium (UEC), a Linux Foundation initiative aimed at enhancing Ethernet-based networking for AI and high-performance computing (HPC). This collaboration will accelerate the development of Ethernet technology, making it more scalable and efficient for large-scale AI and HPC applications.

As enterprises increasingly rely on AI, existing network solutions often struggle to keep up with the demands of growing workloads. The UEC’s mission is to advance Ethernet technology, providing a cost-effective and scalable solution that supports rapid innovation and faster time to market for AI applications. Pure Storage’s involvement in the consortium will help define and integrate new Ethernet standards, ensuring that AI and HPC workloads are optimized for performance, with reduced latency and faster compute speeds.

Ethernet’s growing adoption in data centers is driven by its lower total cost of ownership, proven reliability, and extensive interoperability. As a result, it has become the foundation for many of the world’s largest AI clusters. By contributing to the advancement of Ultra Ethernet standards, Pure Storage will help enterprises maximize their existing AI and HPC investments, enabling them to deploy performance-intensive applications more efficiently and effectively.

Pure Storage’s participation in the UEC will deliver several key benefits, including faster time to innovation, cost-effective and efficient operations, and enhanced choice for customers. Enterprises will be able to leverage Ethernet-based networking and storage solutions that are easier to manage and more affordable, while also enjoying greater flexibility in extending their Ethernet investments into AI and HPC applications.

Maciej Kranz, GM of Enterprise at Pure Storage, emphasized the company’s commitment to delivering flexible, reliable, and high-performance data storage technologies that simplify the enterprise data experience. Hugh Holbrook, Chief Development Officer at Arista Networks, expressed excitement about Pure Storage’s role in advancing Ethernet standards, while Ram Velaga of Broadcom highlighted Ethernet’s leadership in AI networking and praised Pure Storage’s contributions. Dorin Vanderjack of Intel also welcomed Pure Storage’s participation in the UEC, underscoring the importance of collaboration in driving scalable AI and HPC solutions.

Pure Storage’s membership in the Ultra Ethernet Consortium reinforces its commitment to innovation in AI and HPC networking, ensuring that enterprises can continue to push the boundaries of what is possible with next-generation technologies.