e& UAE Launches Human-Digital Advisors at GITEX

e& UAE unveiled its innovative team of human-digital advisors at GITEX, each showcasing unique personalities that represent the diverse nationalities living in the UAE. This launch signifies a pivotal advancement in the region’s telecommunications sector, positioning e& as the first UAE-based telco to introduce personal digital human advisors, enhancing customer support through a new level of personalized and efficient service.

Delivered via hologram boxes, the human-digital advisors are designed to cater to the rich cultural nuances of UAE customers, marking a substantial leap forward in customer service. By leveraging cutting-edge advancements in AI and digital representation, e& UAE aims to redefine the customer service experience and establish a new benchmark in the industry, offering tailored and culturally sensitive interactions.

Chris Lipman, Chief Customer Experience Officer at e& UAE, stated, “By leveraging AI, our human-digital advisors deliver exceptional customer service in select regional languages, reflecting our commitment to inclusivity and innovation. Our goal is to seamlessly integrate human and digital interactions, creating a personalized experience that feels natural and supportive. This not only showcases our commitment to innovation and providing the best customer experience but also demonstrates our deep-rooted customer-centric culture.”

The human-digital advisor team offers numerous advantages, including personalized service tailored to individual customer preferences, multilingual support for interactions in preferred languages, on-demand assistance, and efficient problem-solving capabilities powered by advanced AI. This technology allows for quick and accurate resolution of customer issues.

Featuring hyper-realistic digital representations of real humans, the advisors simulate emotions and gestures for genuinely human-like interactions. Powered by advanced GPT technology, the digital advisors can engage in relatable conversations, delivering a consistent and superior customer experience. The human-digital advisors at e& UAE are adaptable and consistently provide high-quality service, unaffected by mood or fatigue. They also possess the ability to recall and contextualize past interactions, ensuring a personalized and efficient experience with each engagement.

Following the successful launch of EASE, e& UAE’s innovative autonomous telecom stores, these human-digital advisors are set to transform the customer experience further, creating a seamless omnichannel experience that efficiently handles inquiries and resolves issues.