A10 Networks announced that its channel programme continued to be a huge success in 2021, with 23 new key partners signing up in the previous year and plans to expand channel activities in 2022.
Chris Martin, Channel Sales Leader for EMEA & APAC at A10 Networks comments: “We’ve seen real positive momentum in the channel in 2021 despite the pandemic. In fact, our virtual offering has meant that we have consistently grown with no negative impact from COVID-19. But this isn’t just off the back of our offerings but also demonstrates how important the channel is in helping customers to protect against the evolving nature of cyberattacks. This increase in attacks combined with the need to operate in a new environment that encompasses both remote and office working and spans both the digital and physical world. It demonstrates just how important it is for enterprises to work with trusted partners.”
“We are also hiring new talent to support our growth. With our programme now firmly established we can concentrate on developing deeper relationships as we focus on working with quality partners.”
A10 Networks refocused its five strategic channel pillars, which include establishing ecosystems, channel enablement, lead generation activities, deal registration, and engaging with distribution, at the beginning of 2021. As a result of this laser focus on its channel, A10 Networks signed up 23 new partners by the end of 2021, bringing the total number of partners and distributors to over 80.
A10 Networks is also continuing to collaborate with strategic alliance partners Dell and Ericsson. In 2022, these collaborations will be a primary focus for delivering combined technology solutions that improve customer business outcomes. In territories such as the Middle East, UK&I, Benelux, DACH, Africa, and Scandinavia, joint-funded resources are working with distributors such as Exertis, Ingram, Netex, V-Valley, 2SB, MUK, and others to launch new business development projects.
In EMEA, A10 Networks started its new Affinity Technical Ambassador programme in 2021, which is gaining traction, with significant technical partnerships among major partners underway to harness and improve partners’ knowledge levels. The company has also focused on guiding partners on a progressive path, as evidenced by its Elevate to Elite initiative has been successfully enabling partners to make the transition to Elite partner status.
