geographical expansion - Abudawood - infor - SNS - techxmedia

Abudawood nurtures the geographical expansion with Infor and SNS

Industries Transport & Logistics

Abudawood Logistics, the Saudi Arabian distributor for Proctor & Gamble, Ferrero, Quaker Oats, and other major brands, has implemented the Infor WMS warehouse management system along with SNS. SNS, Infor’s Middle East partner, has major roles in the completion of the project. Infor WMS will assist maximise the usage of pick sites through expedited demand replenishment while streamlining picking procedures for the fast-moving consumer goods (FMCG) brand partner.

“With ambitious growth plans, Abudawood is focused on organic growth, customer acquisition and geographic expansion, a testament to which is its recent expansion into logistics services in Saudi and plans to cover the remaining five Abudawood markets,” comments Abdullah Talal Abu Sido, Abudawood’s head of supply chain technology.

He added, “Supporting delivery across all of our regions is a 24-hour warehouse operation running minimal downtime. Therefore, put away by unit of measure (UOM) is a crucial process to maximize location capacity and streamline output. With this goal in mind, we needed a warehouse management solution that could really optimize our replenishment and ensure world-class levels of performance.”

“Through working in partnership with SNS, we’ve been able to hone-in on specific areas for improvement and establish robust and efficient warehouse management processes to add tangible value and support both service improvements and increased profitability.”

ins - geographical expansion - Abudawood - infor - SNS - techxmedia

“Optimizing warehouse efficiency and capacity in order to instill best practice and drive performance is crucial in any business, but in the field of FMCG logistics, it’s a prerequisite,” comments Mario Ghosn, SNS’general manager.

 “We’re delighted to be working with Abudawood, helping the team to refine their operations and put the building blocks in place from which to pursue its ambitious expansion plans in the coming years,” concluded Mario Ghosn.

Abudawood’s warehouse activities are massive, as a multibillion-dollar corporation with over 130 locations spread over six nations. Abudawood relies on efficient and dynamic replenishment of complete pallets into pick sites based on varying shelf-life windows to meet complex shelf-life requirements dependent on order type, account type, and brand.

Infor WMS was chosen because of its extensive ability to handle third-party logistics (3PL) activities, as well as demand replenishment capabilities that allow the dynamic assignment of pick locations and auto move technology that helps Ferrero products thaw. SNS was picked because of its extensive warehouse management skills and knowledge of Abudawood’s business peculiarities and issues.


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