Acer, a multinational corporation, celebrated 30 years of success in the Middle East and Africa region in April 2022.
The company opened its doors in JAFZA, UAE, in 1992, as part of its first major transformation under the slogan “global brand, local touch,” with only 7 employees. Acer now has three offices in the Middle East and Africa, employing 31 people and serving over 20 countries.
Acer is celebrating three decades in the region by pursuing eco-consciousness for the community at large as a forerunner in sustainable product development, including its Green PC line and other sustainability initiatives under the umbrella of ‘Earthion.’ This April, Acer is helping to protect the environment by desert cleaning, supporting and sponsoring an animal shelter, gifting Ramadan iftar Eid Boxes, donating pre-loved clothes and other items to those in need, tree-gifting, and e-waste recycling.
On the occasion of Acer’s 30th anniversary celebrations, Emmanuel Fromont, Acer’s Corporate Vice President, and President of EMEA Operations, said, “Over the last three decades, Acer has gone from strength to strength in the Middle East and Africa region. Acer is deeply entrenched in the market with a growing number of patrons who are loyal to the group and its products. Over the ensuing months, we intend to strengthen our efforts in the region further and consolidate the company’s position – particularly in the UAE and KSA markets.”
Expressing his delight on Acer’s 30th anniversary, Massimiliano Rossi, Vice President for Middle East and Africa and Head of Product Business Unit for Europe, Middle East, and Africa (EMEA), said, “Acer has truly lived up to its motto over the years of being a global company with a local touch. We are proud to say that Acer is building a legacy in sustainable technologies and continues to work hard to consistently reduce its ecological footprint. Over the last three decades, Acer has developed a rapidly growing customer base that recognises the company’s products and acknowledges its ethos and transparency. This is why Acer continues to remain a market leader in the industry. We are confident that the future will be even more bright.”
In 1993, shortly after its entry in the Middle East market, Acer started offering the first ‘Collect and Drop’ service in the UAE. By 1994, the company had established its first PC assembly factory in the region – another first by any international company in the UAE.
Acer has received numerous awards and accolades over the years, including the UAE SuperBrand Award (2003), the Dubai Quality Award for manufacturing and overall organizational excellence (2006), the MRM Business Award for Manufacturing by the Dubai Chamber of Commerce and Industry (2007), and the UAE SuperBrand Award (2009). (2008). Acer was named the second runner-up for the Arabia CSR Awards for Small Business in 2020 and 2021 for having sustainability in its DNA.
Acer held its first Acer Partner Week in 2008, which has since grown to become a major industry event. Acer was the first to launch the Chromebook in the region in 2015, and it was a huge success. Over the years, Acer has made certain that the company’s latest innovations, such as its popular Predator hero products, are always launched in the region.
Acer Middle East’s net revenue increased by 116% year on year in the first quarter, according to the company. During the same time period, Acer increased net revenues for gaming products such as desktops, notebooks, and monitors by 83% in the region. Furthermore, according to GfK, Acer’s market share for its popular gaming notebooks will be 18% in the UAE until February 2022, and 16% in the Kingdom of Saudi Arabia during the same period.
While commemorating three prosperous decades in the region, the conglomerate has highlighted plans to further strengthen its business in the KSA and UAE markets, as well as growth in other key markets such as Egypt, Iraq, and west and east Africa. Acer’s goal is to further solidify its consumer business and maintain its leadership in the sector while maintaining a growth-oriented mindset.
