Adyen and Noon to Enhance UAE E-Commerce Payments

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Adyen has partnered with Noon to propel the UAE’s digital economy forward. Established in 2017, Noon has evolved into a comprehensive digital ecosystem catering to shoppers and businesses in the UAE, KSA, and Egypt.

In response to its rapid expansion, Noon developed Noon Payments, an in-house infrastructure to meet its payment needs. The collaboration with Adyen aims to further enhance payment solutions for merchants and customers across the region. Adyen’s integrated platform offers a wide range of services, including point-of-sale, advanced 3D secure, risk configurations, and shopper insights. This partnership is set to drive e-commerce innovation in the region.

“We are proud to support Noon’s ambitions. Partnering with local businesses that have significantly shaped the MENA region’s e-commerce landscape is a privilege. Our objective is to provide Noon with a seamless payment platform that addresses current needs and anticipates future challenges in the digital economy. By combining our global expertise with Noon’s local market knowledge, we believe our partnership will spur substantial growth and innovation in the UAE’s e-commerce sector,” stated Sander Maertens, Head of Middle East at Adyen.

Integrating Adyen’s advanced payment solutions will significantly enhance the customer experience on Noon. This collaboration will streamline payment processes, reduce fraud, and offer valuable customer insights, resulting in a more secure and efficient shopping experience. Businesses will gain a deeper understanding of consumer behavior, allowing them to tailor their offerings and create a more engaging and personalized shopping environment.

“Noon has swiftly developed robust native payment capabilities to deliver top-notch payment experiences in the Middle East. We are thrilled to partner with Adyen to elevate our efforts. Adyen’s superior global capabilities as a digital payments company will enhance the experience for our merchants and customers,” commented Mosam Gadia, SVP, Payments at Noon.

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