Ajmal Perfumes partners with SAP to fuel region’s $4.4 billion fragrances market

Ajmal Perfumes to enter USD 4.4 billion fragrance market in the Middle East with its digital transformation journey by partnering with global technology company SAP.

Consumers in the Middle East are rapidly moving away from mass-market fragrances and toward more upscale, locally produced ones. According to a recent analysis by Allied Industry Research, the Middle East’s perfumes market is expected to rise 52 percent from USD 2.9 billion in 2019 to USD 4.4 billion by 2027.

Ajmal Perfumes, which was founded in 1951, has a 150,000 square foot state-of-the-art factory that produces 100,000 bottles of perfume every day. Ajmal Perfumes has over 1,000 dealers and distributors worldwide, as well as 240 retail stores in 45 countries, 30 Duty-Free sites, and international airlines.

Ajmal Perfumes is collaborating with channel partner Accely to digitally alter its processes in order to support innovation in the perfume sector. Ajmal Perfumes will use the SAP S/4HANA real-time business suite on the RISE with SAP platform, and the SAP SuccessFactors human experience management suite to improve employee experiences.

Also added,  “Thanks to our digital transformation with SAP, Ajmal Perfumes will have the real-time insights needed to enrich our customers’ lifestyles through creativity, innovation, and continual improvement.”

Ajmal Perfumes is looking into SAP’s innovative solutions to further integrate digital marketing, consumer experiences, and loyalty programs as part of its digital transformation agenda.

“Ajmal Perfumes, by joining together it’s marketing, retail, and e-commerce operations in real-time, shows how digital transformation can enable an Intelligent Enterprise,” said Zakaria Haltout, Managing Director SAP UAE.

Also said, “We are exchanging global best practices in manufacturing and retail to support Ajmal Perfumes in scaling up on the cloud and using real-time technologies to enhance customer and employee experiences.”

“Ajmal Perfumes is a pioneer in its field, and we are extremely excited to become an integral part of this journey they have chosen towards excellence through SAP for digital transformation. We will ensure that we become partners in all their future endeavors in this area through our dedication, delivery excellence, and the embedded value of customer commitment that is now part of our DNA over the past 20 years of our existence.” said Nilesh Shah, the Accely Group CEO.”