AppGallery continually upgrades its app portfolio across all categories by adding more innovative apps that meet its users’ needs. Following the trend of digital payments and the increasing popularity of digital wallets among users, AppGallery has recently partnered with the UAE’s first all-in-one digital wallet payit, powered by First Abu Dhabi Bank (FAB).
The partnership with AppGallery places payit on the world’s third-largest app distribution platform with more than 530 million monthly active users, in addition to a vast customer base in the United Arab Emirates.
With the addition of payit, Huawei users can now enjoy cashless transactions from the convenience of their mobile phones. This digital payment platform enables users to send and receive money instantly 24/7, make payments through merchant partner apps and websites, pay utility bills, split bills with friends and even track their spending by category.
Additionally, payit accounts, can be topped up via any UAE-issued debit and prepaid cards, most FAB cash deposit machines, as well as transfers from any local bank account. These features are further enhanced by AppGallery, which provides a safe and secure platform through its full-cycle security and protection system. The system ensures that all app developers are verified and all apps in the marketplace are secure and maintain users’ data privacy.
Lu Geng, Vice President Middle East and Africa Global Partnerships & Eco-Development, said: “The increase of digital payments across the world shows a clear trend of user’s need for safe and contactless payments methods. At Huawei, we are always committed to bringing the most innovative and popular apps to satisfy our users’ needs, and the payit collaboration is one of the examples that fulfills this commitment.”
Ramana Kumar, Chief Executive Officer of Maganti, said: “We are delighted to have partnered with Huawei to provide app users with a fully-fledged digital payment solution. FAB is a leading force for expanding the payments sector and we continuously explore opportunities to build on that success and drive further innovation to enhance customers’ payments experiences.”
In addition to integrating the digital wallet on AppGallery, the two brands have also conducted an online and offline joint campaign across all Huawei branches and digital ecosystem offering users the chance to receive instant cashback from payit through a purchase of selected Huawei devices.
This first-of-its-kind campaign proved very popular, with a combined reach of almost 1 million users across the UAE. It led to 100% voucher redemption and a significant increase in downloads for the payit app. In addition, a 300% of growth has been registered for the AppGallery in terms of downloads during the campaign.