Aruba has appointed Zeeshan Hadi to Country Manager, UAE, to help the company expand in the region. Zeeshan will be in charge of overseeing the sales and pre-sales teams and channel and marketing strategy planning and execution.
Commenting on the appointment, Jacob Chacko, Regional Director – Middle East, Saudi & South Africa at Aruba, a Hewlett Packard Enterprise company says, “Zeeshan is a very valuable asset for our company and partners, with his industry knowledge, business acumen and leadership skills. We see him playing a key role of driving growth and profitability for the company by supporting our partner ecosystem and helping customers in their digital transformation journeys.”
One of Zeeshan’s main responsibilities in his new post will be to grow the channel ecosystem and strengthen relationships with Global System Integrators (GSIs). There will also be a strong emphasis on investing and expanding company in Abu Dhabi, as well as working more closely with government agencies to create value and long-term partnerships in the government sector.
“Like many of us in Aruba, I have been given the opportunity to grow within the company. It is an exciting time to be in the company as we look towards solving the problems of the next decade and investing in transformational solutions to enable our customers in their Edge to Cloud journey. It is also exciting to be back in the UAE – a country that is celebrating its golden jubilee and Expo 2020, with a world class reputation of making the ‘impossible possible’. We share the government’s vision of leveraging technology to improve the life of citizens, increase efficiency of operations, and create more innovative business models,” says Zeeshan Hadi, Country Manager, UAE at HPE Aruba.
“As regional enterprises embrace the hybrid workplace and SASE, they need technology platforms that are data driven so that they can take better business decisions. Driving productivity is an imperative and Aruba’s entire solutions portfolio, including Aruba ESP – the industry’s only AI-driven platform for all industries, has been orchestrated to do just that. I believe that with the right channel and sales strategy in place, we will be able to quickly respond to customer’s digital transformation needs and fully capitalize on market opportunities as they present themselves,” concludes Zeeshan.
Zeeshan has over 17 years of experience in the ICT business, holding positions such as area manager, channel manager, sales manager, systems analyst, corporate trainer, and software engineer. He’s been with Aruba for over a decade (the last five in Canada) and has a proven track record of establishing profitable business connections with a wide range of commercial customers. In one of his former employment as a corporate trainer, he contributed to the region’s skill development by assisting a large number of executives in expanding their knowledge and expertise in the field of technology.
