AVEVA aims to move subscriptions to promote flexible industrial innovation

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AVEVA, a global company in industrial software, has announced its portfolio-wide transition to a subscription business model. To accelerate access to modern solutions and meet dynamic business needs, customers can trade in their existing perpetual licenses for subscriptions spanning any mix of cloud, hybrid, and on-premises solutions across the design-operate-optimize industrial lifecycle.

The way manufacturing software is bought and used is revolutionized by the AVEVA Flex subscription model. It can enable flexibility and scalability to react to changing business needs, industry standards, and regulatory requirements while assisting in the reduction of upfront costs by up to 65%.

AVEVA’s software portfolio now exclusively offers subscriptions for the latest engineering and operations solutions licenses. AVEVA aims to convert 80% of its customers’ perpetual licenses to subscription-based licenses by 2025.

Saadi Kermani, Vice President of Cloud Platform and Digital Business at AVEVA said “Industrial organizations, taking a hybrid approach to their software architectures, are capitalizing on the increased data insights and functionality that cloud-based solutions provide – without giving up much-needed tools on-premises. A single subscription program that spans edge-to-cloud solutions and from engineering to operations can empower teams to connect and collaborate in new and agile ways.”

Kermani added “As opposed to traditional perpetual software, where ownership creates incentives to use dated and potentially unsupported software over time, AVEVA Flex instead ensures you are always on your software’s latest, most capable version—and you always know what your software costs are.”

European Energy uses AVEVA Unified Engineering in the cloud to enable a scalable, secure engineering workflow across their global footprint to empower their latest Power-to-X projects.

Green e-methanol is produced using Power-to-X technology using renewable energy sources like sun, wind, and biowaste. A flexible software subscription model enables tighter control and alignment between technology investment and business requirements as projects scale up globally.

Michala Mulvad-Thiim, senior project manager of European Energy said “Our vision is to be a major global force in driving the green energy transition. To achieve that requires innovative approaches. AVEVA Flex subscription removes the barriers to innovation and will be instrumental to our success.”


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