Axis-Communications - Ettiene-Van-Der-Watt - Regional-Director - Middle-East-Africa - participation - Expo-2020 - techxmedia

Axis Communications prepares for its participation at Expo 2020

Events Surveillance Technology

Axis Communications is preparing for its participation at Expo 2020, a World Expo hosted by Dubai, United Arab Emirates. Axis will be an official partner of the Sweden Pavilion in the event’s Sustainability District, owing to the company’s Swedish heritage. Expo 2020 will take held in Dubai from October 1, 2021, to March 31, 2022.

Axis Communications - participation - Expo 2020 - techxmedia

The Sweden Pavilion’s theme is “Co-creation for Innovation,” and as part of that, Axis will demonstrate smart city solutions, in which the use of technology and data allows authorities to better understand and manage key aspects of urban life, allowing them to ensure community safety while also meeting sustainability goals.

Local governments are driving the rising adoption of IP-based security and surveillance systems since smarter and safer cities are a goal for many Middle Eastern countries. Axis is playing a critical role in pushing smart city agendas across the region, thanks to its comprehensive array of innovative products and services and engagement with important government entities. The company’s open platform also enables seamless integration of a wide range of technologies and IoT devices on a single platform, addressing one of the most significant obstacles in smart city projects.

Peter Lindström, Executive Vice President Sales at Axis, commented: “Given the global pandemic, the postponement of Expo 2020 was absolutely the right decision, but doesn’t lessen our enthusiasm for representing Sweden as a leader in the creation of technology that makes the world a safer and smarter place. We’re particularly pleased to be part of the Expo’s Sustainability District, which continues to be a critical focus for governments and citizens across the planet.”

The Sweden Pavilion is one of the Swedish government’s most significant export promotion initiatives in the future years. Axis will be responsible for video surveillance, access control, and intercoms for the Sweden Pavilion as part of the broader security infrastructure, in addition to participating in the exhibition by demonstrating Axis network solutions for greater security.

Ettiene Van Der Watt, Regional Director – Middle East & Africa at Axis, added: “Governments in the Middle East have been proactively driving the technological advancement agenda in order to provide better citizen and resident services and experiences, and the quick recovery of the region from lockdown is testament to this. Technology like ours has played a crucial role in minimising the disruption caused by the pandemic and has helped governments and businesses manage, regulate, assess, and contribute to public safety and ensure business continuity”.

“Expo 2020 — and the focus on sustainability, mobility and opportunity — is a perfect opportunity for the region to showcase several of these innovations. For our part, we are thrilled and honoured to be able to contribute to the event and show the world how Axis is supporting governments in the region and across the world build more sustainable, smarter cities.”

Axis will host six high-impact events over the next six months, focusing on the following topics:

• Smart Cities – Reliable technology for a changing world

Artificial Intelligence for a Smarter and Safer Tomorrow

• Technologies for a Sustainable Future

• Securing the 5G Era

• The Power of Partnership

• Quality & Cybersecurity as a Surveillance Pillar


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