CNNB Solutions has announced an exclusive partnership with global beauty brand IT Cosmetics. Started in 2008 by co-founders Jamie Kern Lima and Paulo Lima, IT Cosmetics was acquired by L’Oreal in 2016 and has expanded to more than 20 global markets. Now expanding across MENA, IT Cosmetics has selected CNNB Solutions to handle multiple operational areas for its eCommerce and eDistribution requirements.
Nicolas Bruylants, Co-Founder and CVO of CNNB Solutions said, “IT Cosmetics has revolutionized beauty for women across the world. Their business model has been hugely successful and we’re proud to partner with them to enable their continued growth across the MENA region.”
CNNB Solutions was chosen by IT Cosmetics because its team has a track record of successfully launching, running, and developing e-commerce sales channels across the area. IT Cosmetics intends to expand its reach beyond traditional retail to digitally interact and serve customers.
Backend development and maintenance, stock and promotion planning, warehousing, order preparation, shipping and tracking, payment and fraud monitoring, reporting and business analytics, and optimization will all be handled by CNNB Solutions for IT Cosmetics.
CNNB Solutions’ regional development continues with this latest strategic cooperation, which indicated in its 2022 MENA eCommerce Report that the region’s online retail market will increase to $50 billion this year. CNNB Solutions is the top eCommerce and direct-to-consumer enabler in the Middle East and North Africa, assisting regional and global brands sell more online by delivering seamless and unified eCommerce solutions.