For the first time, users in the UAE may now receive payments using WhatsApp. Payit, powered by First Abu Dhabi Bank (FAB) has partnered with PLATX Omni Channel Conversational Commerce, an innovative provider of digital support services, on a first-of-its-kind solution for merchants in the UAE. The new service, which is the first of its type in the region, allows retailers to accept payments from consumers over WhatsApp.
Merchants who subscribe to this service can submit their WhatsApp-enabled cellphone numbers to their consumers, who can then interact with a conversational BOT and make safe payments in a matter of minutes, with the merchant receiving real-time charge confirmation.
“We are proud to work alongside PLATX to deliver the first WhatsApp-based payment solution in the Middle East. The solution was designed in line with our robust multi-level encryption to ensure all transactions are secure. At payit, we continue to introduce such innovative solutions to support our merchant partners, especially in the SME segment with robust, cost-effective, seamless digital checkout experience as well as expand upon payit’s many services to provide a comprehensive digital wallet that serves our customers’ evolving needs”, said Ramana Kumar, Chief Executive Officer of Magnati –a wholly-owned FAB subsidiary.
Walid Tarabih, Founder and CEO of PLATX commented: “At PLATX, we strive to provide innovative solutions and new platforms to enable conversational commerce and first-party data. It was an honor to work with payit on such a high profile and innovative solution that will change the way people pay in the region forever.”
Payit is an equipped digital wallet and the first lifestyle payment wallet accessible from any smartphone, launched in 2018. Anyone with a valid Emirates ID can use the safe and secure service regardless of who they bank with, and the sign-up process takes less than two minutes.
Download the payit app from the App Store or Google Play Store. For more information, please visit https://www.payit.ae/.
