Combining sports with tech: Formula 1 Partners with Lenovo

News Desk -


Formula 1 and Lenovo have confirmed that Lenovo will be an Official Partner for the 2022 season.

With this partnership, Lenovo’s cutting-edge technology will be employed across Formula 1’s operations as it continues to provide the greatest quality of racing and entertainment to its global fans.

Over the next two years, Lenovo’s technology will be employed throughout the Formula 1 organisation, both at its headquarters and at races. Lenovo’s physical devices, as well as HPC and server solutions, will be further integrated into the organization’s operations. The Formula 1 and Lenovo cooperation will improve the fan experience by deploying strong on-premises data collecting tools, creating higher quality material, and supporting broadcast apps.

Stefano Domenicali, President & CEO of Formula 1, said: “As we prepare for our record-breaking season, it is exciting to welcome Lenovo to the team and for us to join forces with a global leader in technology. Like everything in Formula 1, precision and detail are everything, and Lenovo will be at the forefront of providing their experience and innovative technologies to our operations throughout the season. Our fans expect the best from everything we do, and Lenovo is the perfect partner in terms of its premium hardware offerings. We are entering a new era of our sport and we’re committed to delivering a high-quality experience for our dedicated followers around the world.”

“We are proud to announce our new global partnership with Formula 1, the world’s most prestigious motor racing competition, to engage half a billion fans all over the world with exciting, innovative experiences. This partnership is based on our shared passion for innovation, performance, and the winning spirit. Together Lenovo and Formula 1 will push the limits of technology to help shape a faster, smarter, and more sustainable future,” said Yang Yuanqing, Chairman & CEO of Lenovo.

Luca Rossi, President of Intelligent Devices Group, Lenovo, said: “Partnering with Formula 1 to deploy Lenovo’s smarter solutions across the organization, from base operations to the stunning excitement of the Grands Prix, will help push the boundaries of what is possible and transform the racing experience. Formula 1 is focused on its digital transformation and continuing to surprise and delight its fans. Lenovo’s portfolio of hardware, services and solutions will be key to helping Formula 1 create new ways for fans around the world to experience the same thrills you’d experience track side.”

The collaboration will increase Lenovo’s worldwide awareness by exhibiting the company’s capabilities on a global scale and integrating industry-leading hardware technology at the heart of Formula 1. As F1 strives to connect fans with the sport in new and more engaging ways, it hopes to harness Lenovo’s vast assortment of premium gear as well as breakthrough next-generation technologies such as augmented and virtual reality.

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