Hisense, the global electronics and whitegoods manufacturer, has opened its first branded store in the Middle East at the new Dubai Hills Mall shopping and lifestyle destination, operated and managed by FGT, marking a strategic milestone in the technology leader’s regional expansion initiatives.
Regional leaders and representatives from the Dubai Department of Economy and Tourism (DET) attended the historic opening, including Shaikha Ahmad Al Bishri, Director of Business Excellence, and Ahmad Hassan Al Zaabi, Director of Consumer Protection.
The new store features Hisense’s complete and award-winning range of smart consumer electronics and home appliance products, including numerous top-of-the-line models of TVs, Laser TVs, Refrigerators, Washing Machines, Dishwashers, Microwaves, as well as the newest mobile category and smartphone range. The store also sells home and kitchen appliances under the brand ‘Gorenje,’ which was acquired by Hisense in 2018.
“We are excited to announce the opening of our very first physical store here in Dubai. As one of the fastest-growing regions for Hisense globally, our company values of driving innovation and delivering best-in-class quality to customers resonates so well in the Emirates. This is just the beginning of our regional journey; we are already in the planning phase for another flagship store in Qatar, which will be closely followed by with two more stores planned in Saudi Arabia this year,” said Jason Ou, President of Hisense Middle East & Africa.
Ismail Al Hurani, Chief Operating Officer of Hisense Middle East & North Africa, added: “The opening of our first regional store further underlines the brand’s vision – set when launched in 1969 – to become the world’s most reliable consumer electronics brand. Through the continual pursuit of scientific and technological innovation, our ongoing expansion plans, and rollout of our latest and most innovative product, we are aiming to become the region’s preferred brand for millions of consumers across the Middle East.”
Hisense, an official sponsor of the FIFA World Cup Qatar 2022TM, hopes to score big with local and regional consumers with its futuristic laser technology, which delivers images more closely resembling what the human eye sees than any commercial TV product ever mass produced.
Hisense has ambitious plans to raise brand awareness across the region, with the most recent FIFA World Cup 2022TM Official Sponsorship the latest in a string of global sporting collaborations that includes UEFA Euro 2016 & 2020, the Australian Open, NASCAR Xfinity Series, Red Bull Racing, Joe Gibbs Racing, Germany’s FC Schalke 04, FIFA World Cup 2018TM, and Paris Saint-Germain (PSG).
