du collaborates with Amazon to simplify mobile payment procedures

Industries Telecom

du, from Emirates Integrated Telecommunications Company (EITC), has launched with Amazon a new service which will simplify everyday payment needs for pre-paid mobile customers. With the new service, du customers can now recharge their pre-paid mobile balance at any time, from any location, through the mobile app on Android and iOS, or desktop and mobile browser via

Anthony Shiner, Chief Customer and Channels Officer, du, said: “At du, customer convenience has always been a priority for us. Together with Amazon, we utilize our collective knowledge, passion, and resources to provide customers with innovative next-generation services that elevate their experiences and make life easier. The new online recharge service accessible for du customers through will offer greater convenience and flexibility for pre-paid mobile transactions. We look forward to witnessing the positive response from all who use the service, and will continue exploring various avenues to drive increased customer satisfaction.”

Stefano Martinelli, GCC Retail Director, Amazon, said: “Launching a recharge service on for du’s pre-paid customers allows us to better serve our customers, providing them with added convenience to make their everyday payments frictionless. We are constantly innovating on behalf of our customers and are committed to offering them an increasingly wide selection of services to make their lives easier.”

Developed to ensure quick and easy contactless payments 24 hours per day, the recharge service is available in English and Arabic languages on Customers are required to select the mobile recharge option on the Amazon app or by visiting, enter their mobile number, and complete transactions electronically via debit card, credit card, or with an Gift Card. Alternatively, when recharging on behalf of a friend or family member, customers can simply enter the phone number and enter the desired recharge amount.


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