As the official Communications Partner of choice for the 12th Emirates Airline Festival of Literature, du, from Emirates Integrated Telecommunications Company (EITC), is powering a series of 5G-enabled live streams from the Education days at the event. These are the first literature sessions to be streamed locally over a 5G network in the entire Middle East.
The live-streamed sessions will form an exciting showcase of how du’s 5G technologies and expertise can be used to empower vital sectors such as the education realm. du will upload and broadcast the live streams via the 5G network to UAE schools who registered to participate in the event through a weblink.
The sessions at Emirates Airline Festival of Literature that will be live-streamed by du include the ‘Eight Days in Space’ session featuring Emirati space pioneers Hazza AlMansoori, Sultan AlNeyadi, and Salem Al Marri. In addition, du will live stream a Creativity and Innovation session with Lebanese writer Rania Zaghir, and a session titled ‘Making a Stand’ that features Ziauddin Yousafzai – the father of Nobel Prize laureate and world-renowned education advocate, MalalaYousafzai.
‘Next-gen connectivity for next-gen experiences’
HE Jameela Al Muhairi, Minister of State for General Education, said: “We are so excited about this live broadcasting opportunity. It will bring Emirates Airline Festival of Literature into our schools and more of our students will be able to listen, get engaged and be mesmerized by the stories and adventures told by different authors. We trust that our teachers will enjoy these sessions with their students by discussing the stories and laughing or crying about them together. We believe that these broadcasts will change classrooms and inspire students to participate in a creative learning journey.”
Fahad Al Hassawi, Deputy CEO – Telco Services, said: “We at du are thrilled to be championing innovative ways to broadcast and expand the reach of this outstanding literary event to viewers across the nation and the world. The youth of tomorrow will play an important role in leading the next generation of progress for the UAE, which is why we are proud to be honing our 5G technology and network to empower future minds. With this first-ever 5G live stream, students from schools registered in the country can enjoy the inspiring sessions and ideas that Emirates Festival of Literature presents. In addition, du’s intelligent network evolution is the catalyst for greater societal and economic empowerment. By 5G live streaming these sessions, this is a prime way for us to showcase the connected possibilities that enhanced mobile broadband connectivity can create for the UAE’s key industrial verticals, especially the education sector, due to the high speeds and low latency of this technology.”
Isobel Abulhoul OBE, CEO of the Foundation and founder of the Emirates Airline Festival of Literature said: “In my wildest dreams I had never imagined being able to reach schools on the edge of the empty quarter or reach the shores of the Indian Ocean. Thanks to du’s technology and determination to make this happen, it is no longer a dream. Imagine almost 100,000 students will be joined in celebrating space, education, and imagination.”
‘A series of firsts ’
Held under the patronage of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE, and Ruler of Dubai, Emirates Airline Festival of Literature is the pinnacle of the UAE’s literary calendar.
Abdulwahed Juma, Executive Vice President – Brand and Communication, du said: “We are proud to be the official communication partner for the 12thedition of the Emirates Airline Festival of Literature, an event that has succeeded in taking the rich literary culture of the Arab World to the rest of the globe. As a proud UAE organization, du is committed to connecting people and promoting diversity and openness to all cultures of the world. We believe that modern technology is able to play a pivotal role in enhancing communication between the various cultures that make up the social strata of the UAE. By enabling the connected future of broadcast technology over 5G, this live stream event is a significant step towards exploring use cases that incorporate next-generation technology to support the education sector.”
As the event’s official Communications Partner, du will provide the connectivity needed to enable the Emirates Airlines Festival of Literature to strengthen the UAE’s vision of establishing Dubai as a global, creative hub for culture, heritage, arts, and literature.