Dubai opens its first hybrid work experience center

News Desk -

The world’s first true Hybrid Work Experience Center (HWEC) opens its doors to the public in Dubai Design District (d3). The HWEC is a Jabra-initiated initiative that brings together best-of-breed technology and workplace partners in a 10-vendor collaboration experience center at the Bene showroom in Dubai. Visitors will be able to get a real sense of how the office of the future will look and how it will support hybrid and flexible working models. The HWEC accommodates a variety of areas, from secluded and semi-secluded workspaces in open offices to meeting spaces and conference rooms for in-person and hybrid meetings, each dedicated to modern work use case scenarios.

The future is hybrid

Employees have had the opportunity to benefit from having access to a variety of workspaces over the last three years, as they transitioned from office to remote to hybrid work. As a result, when given the option, employees are more likely to prefer a hybrid working model as their primary working arrangement. According to Jabra’s most recent research on the subject, 68% of employees see their ideal work week as a mix of working remotely and in the office. They know that with a hybrid model, they will be able to access spaces conducive to socialization, collaboration, and focus, while also being able to balance work and life in the way that makes the most sense to them.

Meet, inspire, and design 

So, when (re-)designing and equipping office spaces with technology, it is critical to remember why and for what employees come to work. In the second step, businesses must figure out how to connect employees in the office to their remote working colleagues’ virtual workspaces. This includes providing the appropriate technological equipment and work environment in the office as well as at home, as well as rethinking the physical meeting room set-up and equipment to ensure that everyone has an equal share of presence and voice in hybrid meetings, regardless of where they join from.

Everyone should be fairly represented in both virtual and physical meetings. Intelligent audio- and video-conferencing solutions, collaboration platforms, displays, software, and interior design must all work in unison to create the ideal “new normal” office catering to the needs of a hybrid workforce.

The HWEC provides a unique opportunity for decision makers, end users, system integrators, and consultants to get first-hand inspiration, meet with experts from partners for advice on which solutions are best for their specific requirements, and actually begin planning and designing their own new office spaces.

Technology showcased:

Bene Workplace Furniture 

Bene provides flexible workspace solutions for the office and home, in which hybrid teams can collaborate while enjoying the freedom of working remotely.

With NOOXS, Bene offers flexible and modular partitioning to create functional spaces in an open office. NOOXS THINK TANKS are freestanding, completely closed, and have an integrated ventilation and lighting system. They offer staff a quiet place for calls alone or in teams. PIXEL Project Spaces are created in no time for agile work in hybrid teams and are flexible to change according to the team’s requirements. PORTS Storage divides open and private spaces semi-transparently and can be equipped with a pinboard, shelf, whiteboard, or screen. DOCKLANDS Dock in Lounges provide semi-secluded, temporary places for individual work. With Bene for Home, one can create the ideal home office set up with a height-adjustable Level Lift desk and U-Turns, or the STUDIO Swing table, multi-functional PIXEL, and comfortable desk chairs such as the Bay Chair and Piuro.

Microsoft Teams Room System 

Microsoft Teams Rooms video conferencing solutions offer the flexibility of purpose and even flexibility of movement throughout a space that traditional meeting rooms do not. Users can enhance their collaboration with a digital whiteboard, and intelligent people-tracking cameras make sure every local participant can be seen no matter where they are in the room. Any type of space and any type of meeting can be optimized with Teams Rooms devices or Teams Rooms solutions. With the new Front row layout, Microsoft teams room creates a round table meeting experience in a hybrid working environment

Jabra PanaCast Video Conferencing Solutions

The PanaCast 50 is the first new-normal-ready intelligent video bar. Built with three 13-megapixel cameras, mounted in a high-precision, multi-camera array, cover every part of the room. The patented real-time video stitching technology intelligently decides exactly the right point to live-stitch the three feeds together, creating a smooth, 180° view in high-definition Panoramic-4K, thus providing a new outcome in the video conferencing technology. Jabra PanaCast 50 puts inclusive meetings back on the table, safely.

Lenovo Thinksmart core+ Controller

Adding smarter collaboration technology to video conferencing rooms of all sizes with Lenovo ThinkSmart Core + Controller kit for Microsoft Teams Rooms—ideal. Kit includes ThinkSmart Core, a computing device built on the Intel vPro® platform and certified for Microsoft Teams, a Controller display, Premier Support, and our ThinkSmart Manager Premium software, for remote manageability, deployment, and more

ScreenBeam® wireless collaboration and content-sharing platform

ScreenBeam Conference wirelessly connects user devices to displays and room peripherals for flexible collaboration and content sharing in a video conferencing room.

ONELAN Room Reserva meeting room signage solution 

Reserva Edge is a purpose-built room sign providing the latest room booking functionality as well as a dynamic communications platform. Built on ONELAN’s NTB operating system, the Reserva Edge’s Interactive room sign functionality means users can book, extend, shorten, and end meetings plus report faults with in-room resources.

Jupiter Pana Screens

Pana’s 21:9 ultra-wide 5K resolution brings a refreshing form factor to the conventional display market. The 8-foot-wide Pana 105 canvas optimizes team productivity allowing for improved interaction and workplace collaboration. More pertinent information gets placed in our visual sweet spot increasing our comprehension and productivity. Pana Screens are ideal for the new front-row layout of Microsoft teams video conferencing.


For frictionless meeting experiences, with instant access whether in-room or remote, the MultiSync® WD551 is an all-in-one smart solution for modern meeting spaces.

Supporting Bring Your Own Meeting (BYOM) scenarios, users simply connect their own device via the secure USB-C cable to immediately share content and start video meetings using already familiar Microsoft tools, such as Office 365 and Microsoft Teams video conferencing.

With integrated IoT sensors, the WD551 gathers telemetry from its environment such as room occupancy, temperature, ambient light, and air quality data, which supports smart building strategies.

Nureva Wireless Sharing System

Nureva makes it easy to get reliable audio for your Teams meetings depends on. It fills rooms with virtual microphones, so voices are picked up in every inch of your spaces – and all it takes is hanging one integrated microphone and speaker bar on the wall. Patented Microphone Mist technology is an ideal match for the meeting rooms of today, and it’s only available with Nureva® audio. Our full product lineup has been thoroughly tested and proven to work with Microsoft Teams. Plus, the HDL300 system is Teams-certified – the first microphone and speaker bar Microsoft has certified for large rooms.

(DT) Dutco Tennant

Dutco Tennant has been serving clients in the Middle East and GCC region for over four decades. Subsidiary under the wings of the multi-billion conglomerate Dutco Group, Dutco Tennant is focused on distribution business with 12 separate business verticals operating in 7 countries across the GCC and Middle East region. Dutco Tennant has been focused on providing a neutral yet exemplary experience for the channel partners to showcase their solutions and is well pleased in having realized the goal with HWEC in Dubai Design District with the collaboration of industry-leading vendors.


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