Eaton to showcase its transformation into an intelligent power management company at MEE 2022

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Eaton, a power management company, will demonstrate a range of its holistic array of digital platforms that will assist clients in making energy safer, more sustainable, and efficient at Middle East Energy (MEE) 2022, which will take place from March 7th to 9th at the Dubai World Trade Centre, said a company statement. 

According to the statement, visitors at MEE 2022 will be able to experience Eaton’s Brightlayer digital foundation for the first time in the Middle East, marking a significant step forward in the business’s transformation into an intelligent power management company. Customers will be able to improve how electricity is utilised, stored, and distributed by integrating Brightlayer data and insights from secure, connected, and intelligent assets.

Eaton has integrated more than 100 years of power management knowledge with the Brightlayer foundation for intelligent power management to assist clients make their operations more effective via the use of data and insights.

Brightlayer’s digital foundation is made up of four layers: data, platform, solutions, and experience. Customers can interact with any of the layers, whether it’s accessing data from existing assets, leveraging Eaton’s digital platform and unique artificial intelligence and machine learning algorithms to deliver insights, or implementing Eaton’s suite of industry-focused intelligent power management solutions.

“Eaton is rapidly moving towards digital transformation which in turn is giving us new opportunities to advance power management for residential, commercial and industrial companies in the region. We’re using digital technologies to connected devices & cloud to transform power management and Brightlayer is the digital foundation for this transformational journey.  Embracing intelligent digital technologies to innovate impactful product portfolio has always been at Eaton’s heart.” said Ashraf Yehia, managing director, Eaton Middle East.

“Our dynamic range of products and solutions can be used efficiently and safely to manage power efficiently across different market segments. We look forward to sharing our expertise with customers and industry leaders at MEE 2022.” he added.

Exhibition attendees can interact with product experts for touchscreen demonstrations including:

  • Medium-voltage power distribution & control systems – Improve reliability, increase efficiency and enhance safety with a broad portfolio of medium-voltage electrical equipment that distributes, monitors and manages power throughout your facility or operation including dry and liquid immersed distribution transformers, air and gas insulated medium voltage switchgears.
  • Low-voltage power distribution & control systems – Improve reliability, increase efficiency and enhance safety with a broad portfolio of low-voltage electrical components and equipment that distributes, monitors, and manages power throughout your facility or operations including smart circuit breakers ACB’s, digital MCCB’s, MCB’s, variable frequency drives, starters, enclosures, and design verified LV systems up to 7000A.
  • Power Quality – Eaton’s comprehensive suite of critical power management solutions, including uninterruptible power supplies (UPSs), surge protective devices, power distribution units (PDUs), remote monitoring, software, power factor correction, airflow management, rack enclosures, and services to help customers meet evolving technology requirements, service continuity and reliability.
  • Life Safety – When it comes to protecting life and property, there’s no room for compromise. Eaton is a leading manufacturer and global supplier of high-quality Emergency lighting and fire systems. Built on the strong heritage of Cooper, CEAG, Menvier, JSB. Eaton’s products help detect, notify, evacuate, and protect against a range of threats in today’s most complex and challenging environments.

Eaton will be exhibiting in Hall 5-B10 at the Dubai World Trade Centre.


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