Medhat ElAraby - Vice President - ELARABY Group - techxmedia

ELARABY selects Riverbed to deliver superior experience on MS Office 365

Industries Retail
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Riverbed announced that ELARABY Group, an Egyptian manufacturer and retailer of home electronics, has maximized the value of its Microsoft Office 365 investment by deploying Riverbed® SaaS Accelerator. In an effort to enhance user experience and employee collaboration as it advances its cloud-first strategy throughout its vast geographic operations, ELARABY has enabled a faster, more responsive Office 365 experience for its employees by reducing network latency and empowered its teams to be more productive and better equipped to serve customers by deploying Riverbed SaaS Accelerator. ELARABY has also invested in Riverbed® Cloud Accelerator to speed migration and access to workloads on Microsoft Azure. As a long-standing customer of Riverbed® SteelHead™, the WAN optimization solution worldwide, ELARABY is now accelerating applications from on-prem to cloud to the client and end-user.

ELARABY products are widely accepted in more than 60 countries. The ELARABY business has more than 40,000 employees, 16 commercial and industrial enterprises, over 3,000 sales partners, 17 trade stores across Egypt and approximately 600 after-sales service centers.

Medhat ElAraby - Vice President - ELARABY Group - techxmedia

ELARABY is leveraging the cloud to deliver the efficiency, agility, and scalability its business demands. To ensure all locations and all employees are seamlessly connected, the company has migrated to Office 365. “Our use of the cloud is significantly growing,” Medhat ElAraby, Vice President of ELARABY Group said” “We have already migrated one of our data centers to Azure, and we are leveraging both PaaS and SaaS.”

While the company had successfully implemented Office 365, issues with network latency, congestion, and last-mile delays were restricting ELARABY’s ability to realize the full potential of its investment. As latency could potentially impact many aspects of the business – from direct sales and production, to store management and marketing – ELARABY turned to Riverbed to reduce data transfer costs and optimize speed across the enterprise, compressing data before sending it between sites.

With the support and expertise of Riverbed’s local partner, Global Brands Group extended its Riverbed SteelHead solution with the addition of six new appliances and one software instance in Azure. In addition, the company has deployed 3,500 licenses of Riverbed SaaS Accelerator, which accelerates popular SaaS apps up to 10x, as well as Riverbed Cloud Accelerator. In total, 6,000 users at ELARABY now have access to Office 365 and the improved performance across email, Dynamics 365 for Customer Service and Field Service, and SAP, and it has had a direct and very positive impact on retail and production.

“We could immediately see with Riverbed how we could address network latency,” explained Medhat ElAraby. “Since the deployment, ELARABY has reduced data transmission between sites by 60% with, on average, 900GB less data per day. We are now far more efficient in the way data is consumed which is delivering significant cost savings and improving connectivity and collaboration between sites and teams. Riverbed has also helped us improve our data management. The encryption of data is very important to us because all the data transferred in our organization has value, whether it’s sales figures, product designs, or customer insights. Securing our data has helped us maintain our competitive advantage.”

“With its workforce spread across such a vast geography, and its focus on having a cloud-first IT strategy, ELARABY has benefited greatly from the joint value proposition of the Microsoft Office 365 suite and the Riverbed acceleration solutions,” said Mirna Arif, Country General Manager, Microsoft Egypt. “Microsoft and Riverbed have a long-standing partnership globally, and at a regional level this has meant a strong collaboration between our local sales and technical teams. This has ultimately translated to a robust solution that enables ELARABY to offer its employees a consistent and impressive user experience across their collaboration and productivity applications.”

Mena Migally - Regional Vice President- META - Riverbed - techxmedia

“Cloud-based productivity and collaboration tools such as those in the Office 365 suite are becoming increasingly fundamental to the modern business. The effectiveness of these solutions and their adoption by the workforce ultimately depends on end-user experience which can be easily impacted by poor performance,” said Mena Migally, Regional Vice President, META at Riverbed. “ELARABY’s success with Riverbed underpins the value that our solutions bring to the new breed of cloud-first organizations who are looking to enjoy the flexibility and scalability that cloud offers, while ensuring performance remains unaffected by the network latency, irrespective of where applications are hosted and how they are accessed. ELARABY is an innovative enterprise that continuously adopts and implements the latest technologies to accelerate and maintain their leadership regionally. As one of our first customers in Egypt, with a strong decade-long relationship, we are proud to continue to partner and support them on their digital journey.”

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