Naim-Yazbeck,-Regional-Director,-Enterprise-and-Partner-Group-(EPG),-Microsoft-UAE - techxmedia

Emirates NBD’s Liv. elevates digital banking experiences with Microsoft Azure

Banking & Insurance Industries

Liv. the lifestyle digital-only bank by Emirates NBD , has elevated its customer-focused offering by partnering with Microsoft to elevate the digital customer experience.

Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. Microsoft opened its Dubai-based headquarters in 1991, which, today, oversees operations across the region.

“Microsoft Azure is rapidly picking up broader awareness from businesses, large and small, who are increasingly trusting the services to enhance their capabilities from the more than 60+ Azure regions, including the UAE cloud regions,” said Naim Yazbeck, Regional Director, Enterprise and Partner Group (EPG), Microsoft UAE of Microsoft.

“These cloud services provide the opportunity to provide real-time insights that advance customer service and deliver a more refined consumer-focused business offering through enterprise-scale analytics, applicable across the financial sector,” he added.

The digital bank that acts as a ‘financial buddy’ to its millennial clients is now powered by Microsoft Azure Cloud Services. The bank’s landing page has a variety of technical integrations offering a broad range of services, with advanced APIs (Application Programming Interface) and analytics that deliver a personalized banking experience. The enhancements will further elevate the Liv. proposition, which has received significant global recognition for its lifestyle-centered offering, making it the bank of choice for the younger generation.

Liv.’s offering is centered around personalized banking solutions that match customers’ lifestyles and needs. Liv. provides a reimagined banking service, as one of the first mobile-only banks to cater to consumers’ lifestyle-based preferences. The bank provides a differentiated digital experience that is intuitive and simple to use, empowering a new generation of customers in their daily lives.


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