ASUS has announced its participation in Dubai Design Week 2025 with its global design exhibition, “Design You Can Feel.” The immersive experience highlights how innovation, emotion, and technology unite to create art.

Following its debut in Milan, the installation has arrived at Dubai Design District (d3), transforming Atrium Building 5 into a dynamic space of light, texture, and motion. ASUS reported that the showcase celebrates craftsmanship, materiality, and the beauty of intelligent design.

Moira Chen, Country Marketing Manager at ASUS Middle East, said the exhibition aims to help people experience the emotion behind every creation. She added that it represents the meeting of human creativity and technological intelligence, bridging Milan’s ateliers and Dubai’s desert landscapes.

At the center of the event is a collaboration between ASUS and Emirati artist Dr. Ahmed AlAttar, founder of REALIITY. The kinetic installation explores how AI and artistry converge, showing how the pulse of a machine can reflect the rhythm of nature. It responds to motion, touch, and presence using ASUS Copilot+ PCs, including the Zenbook A14, the world’s lightest Copilot+ laptop.

ASUS also revealed the Zenbook Ceraluminum™ Signature Editions, inspired by nature’s raw elements. Each model is crafted from Ceraluminum™, the company’s proprietary plasma-treated aluminum that balances strength and serenity.

• Obsidian Black reflects volcanic depth.
• Pamukkale White evokes mineral terraces.
• Terra Mocha mirrors Arabian desert dunes.
• Luminous Blue shimmers like the Gulf at dusk.

ASUS stated that Ceraluminum™ represents the poetry of transformation, turning metal into feeling and craftsmanship into consciousness. The sustainable and tactile design reflects ASUS’s belief that innovation should be both purposeful and poetic.

The “Design You Can Feel” exhibition runs from November 4 to 9, 2025, at Atrium Building 5 in Dubai Design District (d3). Admission is free from 10 a.m. to 10 p.m. daily.

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