Achraf Hakimi Joins Samsung Galaxy as Ambassador

Samsung Electronics Middle East and North Africa (MENA) proudly announces professional footballer Achraf Hakimi, a star player for the global football team and the Morocco national team, as its new Galaxy Brand Ambassador. This strategic collaboration coincides with the launch of the highly anticipated ‘The Next Big Thing Is You’ campaign, celebrating Hakimi’s inspiring journey and aligning the Galaxy brand with his passion for football and dedication to the sports community.

The partnership emphasizes the shared values between Hakimi and the Galaxy brand. Known for its cutting-edge innovation, the Galaxy lineup integrates advanced features, including groundbreaking Health AI and the Galaxy Watch Ultra, designed to deliver precise health tracking and fitness guidance. These tools allow Hakimi to effortlessly prioritize his well-being while maintaining a stylish edge, reflecting his individuality. As a social enabler, Galaxy products redefine connectivity with productivity tools and Galaxy AI, fostering seamless communication and collaboration, helping Hakimi stay connected with his team and fans globally.

Omar Saheb, Regional Vice President of Marketing and Online Business at Samsung Electronics MENA, expressed his enthusiasm for the collaboration: “This strategic partnership aims to inspire a new generation of consumers to explore the transformative possibilities of Galaxy technology with Achraf Hakimi. Hakimi is a true icon, representing a fusion of athleticism, community, and inspiration. His passion and dedication to football align perfectly with Galaxy’s core values, inspiring our users to unlock their fullest potential.”

Hakimi’s remarkable career achievements, including leading Morocco to the semi-finals of the 2022 World Cup, earning a spot in the World Best Player XI in 2022, and securing a bronze medal at the 2024 Olympics, highlight his athletic dedication. Beyond football, his role as the founder of the Achraf Hakimi Foundation demonstrates his commitment to empowering youth and fostering social innovation. Recognized globally for his sense of style, Hakimi embodies Galaxy’s vision as a health companion, social enabler, and trendsetting brand.

Sharing his excitement, Achraf Hakimi commented: “Joining the Galaxy family is a tremendous honour. Samsung’s commitment to innovation, style, and community aligns with my journey both on and off the field. Football has taught me the importance of perseverance, community, and expressing individuality—values that resonate deeply with Samsung’s vision. Through this partnership, I hope to inspire people across the region to embrace their unique journeys and push boundaries, just as I strive to do on and off the pitch. Together with Samsung Galaxy, we’re proving that ‘The Next Big Thing Is You.’”

The campaign features exclusive content and storytelling that showcase the synergy between Hakimi’s journey and Galaxy’s transformative technology, highlighting their shared vision of empowering individuals to achieve greatness.