Apple Unveils iPad Air with M3 Chip, Apple Intelligence, and Magic Keyboard

Apple has launched the latest iPad Air, now powered by the cutting-edge M3 chip and designed to integrate seamlessly with Apple Intelligence. This new iteration brings Apple’s advanced graphics architecture to the iPad Air for the first time, delivering a significant boost in performance and portability. The M3 chip makes the new iPad Air nearly twice as fast as its M1 predecessor and up to 3.5x faster than the A14 Bionic model. Users will experience this enhanced speed in everything from content creation to graphics-intensive gaming.

Available in two sizes (11-inch and 13-inch) and four stunning finishes, the iPad Air caters to a wide range of user preferences. The 11-inch model is perfect for on-the-go portability, while the 13-inch version offers a larger display for enhanced creativity and productivity. Paired with the new Magic Keyboard, the iPad Air becomes even more versatile, offering additional capabilities and a seamless user experience. With iPadOS 18, Apple Intelligence, advanced cameras, 5G connectivity, and compatibility with Apple Pencil Pro and Apple Pencil (USB-C), the new iPad Air sets a new standard for tablet performance.

Affordable Pricing and Availability

The new iPad Air starts at just AED 2,499 for the 11-inch model and AED 3,299 for the 13-inch model, making it an excellent value for users. Educational pricing is even more competitive, with the 11-inch model starting at AED 2,299 and the 13-inch model at AED 3,099. Pre-orders for the iPad Air with M3 and the new Magic Keyboard begin today, with availability starting Wednesday, March 12.

Supercharged Performance with M3 Chip

The M3 chip elevates the iPad Air’s performance, making it ideal for demanding tasks like video editing, graphic design, and gaming. With an 8-core CPU, the M3 is up to 35% faster for multithreaded workflows compared to the M1. The 9-core GPU delivers up to 40% faster graphics performance, while advanced features like dynamic caching, hardware-accelerated mesh shading, and ray tracing enable up to 4x faster rendering for graphics-intensive tasks. The Neural Engine in the M3 chip is also 60% faster for AI-based workloads, unlocking new possibilities for Apple Intelligence.

Built for Apple Intelligence

The iPad Air is optimized for Apple Intelligence, offering features like the Clean Up tool in Photos, which removes distracting elements from images, and natural language search for finding photos and videos. The Notes app introduces Image Wand, allowing users to turn sketches into polished images with a simple circle drawn using the Apple Pencil. Apple Intelligence also enhances creativity with tools like Image Playground, Genmoji, and Writing Tools, while Siri becomes more conversational and context-aware.

All-New Magic Keyboard

The redesigned Magic Keyboard for iPad Air features a larger trackpad, a 14-key function row, and a magnetic attachment with a Smart Connector for instant power and data transfer. The keyboard is available for AED 1,099 (11-inch) and AED 1,199 (13-inch), offering a premium typing experience in a sleek, floating design.

iPad Updated with A16 Chip and Double Storage

Apple has also updated the standard iPad, doubling its starting storage and equipping it with the A16 chip. This upgrade delivers a 30% performance boost over the previous generation and up to 50% faster performance compared to the A13 Bionic model. The A16 chip ensures smooth performance for everyday tasks while maintaining all-day battery life.

iPadOS 18: Smarter and More Versatile

iPadOS 18 introduces powerful new features, including a redesigned Calculator app with Math Notes, enhanced handwriting capabilities in the Notes app, and audio recording with transcription. Users can also customize their Home Screen with dark or tinted effects and larger app icons for a personalized experience.

Commitment to Sustainability

The new iPad Air and updated iPad reflect Apple’s commitment to sustainability. Both devices feature at least 30% recycled materials, including 100% recycled aluminum and rare earth elements. The batteries contain 100% recycled cobalt and over 95% recycled lithium. Apple’s packaging is entirely fiber-based, aligning with the company’s goal to eliminate plastic by the end of 2024.

With its unmatched combination of power, portability, and advanced features, the new iPad Air with M3 chip and Apple Intelligence is set to redefine the tablet experience for users worldwide.