AppsFlyer Promotes Gal Ekstein to Chief Business Officer

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AppsFlyer, the global mobile measurement, attribution, and data analytics company, has announced the promotion of Gal Ekstein to Chief Business Officer (CBO). Ekstein will spearhead the company’s go-to-market efforts at a crucial juncture as AppsFlyer drives profitable growth and global expansion.

Oren Kaniel, CEO and Co-founder of AppsFlyer, praised Ekstein’s deep understanding of the business and his proven ability to foster customer relationships and drive growth. “Gal’s leadership will be pivotal in maintaining our commitment to unbiased, independent measurement, while continuing our focus on sustainable growth and profitability,” Kaniel said.

Having been with the company for five years, Ekstein has played a crucial role in expanding AppsFlyer’s presence in the EMEA and LATAM regions. Under his leadership, the company saw a remarkable 3.3x revenue growth in these markets. His strategic vision has positioned AppsFlyer as a trusted partner to top global brands.

The promotion follows AppsFlyer’s achievement of surpassing $400 million in Annual Recurring Revenue (ARR), marking a year of profitability and over two years of cash flow positivity. These milestones reflect the company’s ongoing innovation and adaptability in the marketing landscape, with key developments including AI integrations, advanced Creative Optimization, AI-Fraud layer, and privacy-preserving tools. AppsFlyer has also enhanced its Retail Media Network (RMN) capabilities and introduced the Data Collaboration Platform, ensuring customers have secure, accurate, and actionable data.

“I’m honored to take on this new role at such an exciting time for AppsFlyer,” said Ekstein. “We are committed to delivering unmatched value to our customers, driving innovation, and scaling our impact across the markets we serve.”

Ekstein’s promotion underscores AppsFlyer’s dedication to customer-centricity and innovation, positioning the company to navigate future opportunities in the evolving marketing landscape.