Avanade, a Microsoft expertise compamy, has appointed Adel Daira as the new UAE Country Manager, effective immediately. Daira takes over from Adriano Neves, who will transition to the role of General Manager for Brazil.
With over 13 years at Avanade, Daira has earned a reputation for driving growth and cultivating strong client relationships. His career includes a decade of success in Switzerland as the Client Lead for large accounts, followed by a move to the UAE in 2021. As Regional Sales Lead, Daira significantly boosted Avanade’s presence in the region.
Anna Di Silverio, President for Europe, Middle East, and Africa (EMEA) at Avanade, praised Daira’s leadership skills, stating, “Adel has consistently demonstrated exceptional leadership and a deep understanding of our clients’ needs. His strategic vision makes him the ideal leader to drive our growth in the UAE, and we are confident Avanade UAE will continue to thrive under his leadership.”
The UAE is rapidly becoming a global hub for artificial intelligence (AI) and digital transformation. With a market size of USD 3.47 billion in 2023, projected to grow at a CAGR of 43.9% between 2024 and 2030, the UAE is primed for major AI innovations. The government’s focus on AI integration across sectors like healthcare, finance, and defense is fueling significant advancements.
Adel’s appointment comes at a crucial time as AI trends in the UAE continue to evolve, with applications spanning smart traffic control systems and AI-powered healthcare solutions. These innovations are reshaping business and government operations, improving efficiency, and driving new opportunities for growth.
“I am honored to take on the role of UAE Country Manager at such an exciting time for Avanade and the region,” said Adel Daira. “The UAE is at the forefront of technological innovation, and I look forward to leading our talented team to drive growth and deliver exceptional value. Together, we will continue to push the boundaries of digital transformation and AI, exploring new opportunities for sustainable growth and innovation.”
Daira’s leadership is set to steer Avanade UAE through a dynamic phase of growth as the country continues to position itself as a leader in AI and digital transformation.