Canon Unveils Advanced Imaging Solutions at FOMEX 2025

Canon Middle East made a striking debut at the third edition of the Future of Media Exhibition (FOMEX) 2025, held in Riyadh from February 19-21, showcasing a wide range of cutting-edge imaging solutions. The company introduced its latest PTZ (Pan-Tilt-Zoom) Cameras and Remote Network Cameras, delivering exceptional image quality and precise control for various media productions. Designed for broadcasting, live production, and content creation, Canon’s solutions highlight the company’s commitment to providing flexible, high-quality imaging solutions with seamless integration capabilities.

FOMEX, a premier media and digital production technology exhibition in the Middle East, has become a key platform for showcasing the latest advancements shaping the global media landscape. Under the theme “Media in an Evolving World,” the exhibition featured specialized zones such as Modern Technologies and AI, Production, and Content, offering visitors access to exclusive workshops and expert-led sessions on emerging industry trends. Its strategic timing and location in Riyadh reflect Saudi Arabia’s growing role as a regional media hub.

Binoj Nair, B2B Business Unit Director, Canon Middle East & Türkiye, remarked, “The media landscape in the Middle East is undergoing significant growth, with Saudi Arabia playing a central role. Our participation in FOMEX 2025 comes at a critical time when content creators and broadcasters are seeking integrated solutions. We are excited to show how our products can empower Saudi storytellers and content producers.”

Canon’s booth featured a range of innovative imaging solutions, including the Multi-Camera PTZ Solution. This solution offers versatility for live broadcasts, providing smooth, precise camera control and seamless integration into multi-camera environments, making it ideal for broadcasters and content creators seeking adaptable, high-quality cameras for dynamic productions.

The EOS R5C, a hybrid solution that blends high-resolution photo captures with stunning video capabilities, was also showcased. Additionally, the newly unveiled Canon C80 is designed to meet the demands of content creators seeking superior imaging quality, flexibility, and streamlined workflows for live events and productions.

Canon also introduced the EOS R1, its flagship model, which promises unmatched image quality and groundbreaking innovations for professional media production. Complementing these cameras is the versatile 24-105mm PZ lens, offering hybrid shooting capabilities for both still photography and video with smooth zoom functionality.

“We designed our presence at FOMEX to demonstrate how our integrated imaging solutions can transform professional media production,” added Nair. “From broadcast studios to independent content creation, our technology enables creators to achieve their vision with unparalleled quality and efficiency.”

Canon’s debut at FOMEX 2025 reaffirms its commitment to the Middle East media market, positioning the company as a key player in the region’s growing media and content creation sector.