Cisco has announced a groundbreaking partnership with du, a subsidiary of Emirates Integrated Telecommunications Company (EITC), to launch a major cybersecurity overhaul. This collaboration aims to revolutionize du’s Security Operations Center (SOC), transforming it into a state-of-the-art Cyber Defense and Intelligence Center. By integrating cutting-edge artificial intelligence (AI) and automation, the initiative will bolster security and enhance operational effectiveness.

This partnership reflects Cisco’s strong commitment to supporting du’s digital transformation efforts in the UAE. The collaboration aims to fortify cybersecurity measures, ensuring they align with the UAE’s national digital transformation strategy. With this initiative, du and Cisco aim to take the lead in securing digital platforms against cyber threats, contributing to a safer digital landscape in the region.

Saleem Alblooshi, Chief Technology Officer (CTO) at du, expressed the company’s excitement about the partnership. He noted, “This strategic alliance with Cisco reaffirms our commitment to supporting our customers’ digital transformation journeys. By leveraging Cisco’s advanced security operations and AI capabilities, we are poised to lead in cybersecurity defense, providing enhanced protection for our customers.”

As cyber threats continue to evolve, cybersecurity has become an urgent priority for service providers like du. Cisco’s CX Services teams will be instrumental in ensuring that du’s network and customers benefit from the highest levels of security and operational excellence. This collaboration marks a significant step forward in safeguarding the UAE’s digital infrastructure and empowering safe, intelligent organizations to thrive in the digital age.

“We are embarking on a transformative journey together, heralding a new era of digital cyber defense. Our partnership with du Telecom signifies a significant step towards safeguarding critical digital assets and enhancing du’s operations through monitoring, detection, and containment utilizing Artificial Intelligence and automation,” stated Adele Trombetta, SVP & GM CX EMEA.

This collaboration represents more than just a contract; it embodies a shared vision for a safer, more secure, and sustainable digital world.

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