du telecom, the telecom and digital services provider, announced the celebration of Emirati Women’s Day 2025. The event featured a special video honoring the achievements and future potential of Emirati women on the international stage.

The campaign aligns with the official theme: ‘Hand in Hand, Celebrating the 50th’, marking five decades since the establishment of the General Women’s Union in 1975.

The hero video, directed by Aisha Alkaabi, highlighted Emirati women working abroad and their contributions across various industries. It showcased their role as proud ambassadors of UAE values and excellence globally.

Adel AlRais, Head of Corporate Communication & Protocol at du, said: “We are celebrating the incredible achievements of Emirati women. Marking the 50th anniversary of the General Women’s Union, we reaffirm our commitment to empowering Emirati women as leaders and catalysts of progress.”

The celebration included:

• Exhibitions by Emirati women-owned SMEs at du HQ to inspire and empower participants.
• A culinary experience led by Emirati Chef Ayesha Khoory, celebrating the UAE’s rich heritage.
• Workshops and activations by du’s Youth Council, amplifying the voices of the next generation.

The event emphasized Emirati women’s determination, resilience, and success in representing the UAE internationally, while promoting professional and personal growth opportunities.

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