e& Sets New Guinness World Record for Largest Banner in Freefall

e&, the global technology group, has set a new Guinness World Record for the largest banner flown during freefall, marking an exciting milestone in its brand journey. The record-breaking feat took place in collaboration with Skydive Dubai as part of e&’s “Go For More” brand positioning.

Five skydivers leapt from an altitude of 13,000 feet, carrying a massive 22 x 7-meter banner. This achievement reflects e&’s core message of ambition, creativity, and innovation, urging individuals to embrace a mindset of striving for more.

The activation was followed by another breathtaking moment, with 17 skydivers forming an aerial pattern to spell out the word “More,” symbolizing e&’s call to action.

Fares Hamad Fares, Vice President of Digital Communications at e&, said, “This Guinness World Record is more than just an achievement; it reflects our brand’s spirit and our pursuit of progress. We are always pushing boundaries in technology and innovation, and this activation invites everyone to take a leap, reach higher, and dare to dream big.”

The event, set against the iconic Dubai skyline, highlights e&’s commitment to shaping the future through bold, transformative ideas. It reinforces the group’s vision of empowering individuals and businesses to achieve more in a digitally driven world.

With a diverse portfolio that includes the region’s fastest 5G network, digital platforms like Smiles, swyp, GoChat, STARZPLAY, and e& money, e& is dedicated to enriching the lives of its customers every day. This activation demonstrates the group’s ongoing effort to create meaningful connections and inspire progress.

Through visionary thinking and relentless innovation, e& continues to lead in transforming societies and driving the digital future.