Global Media Congress 2024 Announces Day One Agenda

The Global Media Congress 2024, held under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister, and Chairman of the Presidential Court, has unveiled its agenda for the first day. This highly anticipated event will gather experts, specialists, and media leaders from local, regional, and international spheres to address the most pressing challenges in the media industry and explore strategies to enhance performance and adapt to contemporary demands.

The opening session, titled “What Keeps You Up at Night?”, will tackle critical issues facing media professionals and decision-makers, including media credibility, digital transformation, global security, urban leadership, and the ethical implications of artificial intelligence. The event will also feature the session “The Digital Generation: Navigating Youth and Media,” which will explore how digital media can meet the aspirations of younger generations and enhance communication strategies to keep pace with rapid technological advancements.

Another major highlight is “Emerging News Models and the Changing Media Landscape,” which will focus on digital innovations, social media, and advanced technologies reshaping news production, distribution, and consumption. This session aims to demonstrate how these transformations improve media performance and cater to the evolving needs of audiences worldwide.

The role of artificial intelligence in modern journalism will be explored in the session “The AI-Powered Newsroom: Redefining Journalism.” Discussions will center on how AI can enhance newsroom efficiency by automating routine tasks, analyzing data, and addressing ethical concerns such as transparency, bias reduction, and misinformation.

In “Delivering News to the Goldfish Generation,” experts will share strategies for capturing and retaining audience engagement, emphasizing innovative approaches for creating content tailored to the digital-native audience that prioritizes immediacy and interactivity.

Entertainment media will also take center stage with discussions on “The Streaming Surge: What’s Next for Film and Digital Entertainment?” Participants will explore the rise of original content production for digital platforms, the explosion of streaming services, and technological innovations in storytelling that captivate audiences through immersive and interactive experiences.

The first day of the Global Media Congress 2024 is set to deliver actionable insights and innovative strategies, driving the evolution of the media sector in response to emerging challenges and opportunities.