Google Cloud and Formula E Set World Record with Largest AI Hackathon

Google Cloud and Formula E have achieved a new Guinness World Record for hosting the largest in-person generative AI hackathon, with 1,130 participants taking part in the all-day event just before the 2024 Hankook London E-Prix. This groundbreaking event showcased the power of AI, featuring Google Cloud’s Vertex AI and Gemini 1.5 Flash as tools for tackling a range of critical challenges in the motorsports industry.

The AI hackathon provided an unparalleled opportunity for participants to explore innovative solutions and engage with cutting-edge technology. Teams worked on diverse challenges such as fan engagement, future vehicle enhancements, safety improvements, and sustainability. Among the notable projects were a personalized “matchmaker” app for fans and an AI-powered sustainability scorecard for comparing the Formula E GEN3 car’s eco-friendliness with other vehicles.

Participants also enjoyed exclusive access to the final pre-race preparations of 11 top Formula E teams, including Jaguar TCS Racing, NEOM McLaren, and TAG Heuer Porsche Formula E, through pitlane tours and viewing the series’ final practice session.

The team Ancoris emerged as the winner of the hackathon, impressing judges with their innovative podcast agent that created a two-minute summary of a two-hour race. Their achievement earned high praise from Jeff Dodds, CEO of Formula E.

Eric Ernst, VP Technology at Formula E, described the hackathon as a milestone in the AI journey for Formula E, celebrating the record-breaking achievement and the event’s role in promoting innovation and inclusivity. John Abel, Technical Director at Google Cloud, highlighted the success of bridging the gap between AI expertise and practical application, showcasing the potential of generative AI in motorsports and beyond.

The hackathon’s challenges included developing AI systems for various applications, from improving fan engagement to enhancing operational efficiency. The event demonstrated the practical capabilities of generative AI and its impact on the future of motorsports, reinforcing the commitment to innovation and sustainability.