Huawei and JETOUR NMS Partner to Elevate Smart Mobility in Saudi Arabia

Huawei and JETOUR National Motors Supplies (NMS), the official JETOUR dealer in Saudi Arabia, have signed a strategic Memorandum of Understanding (MoU) on February 19th, coinciding with the global launch of the JETOUR T1. This partnership aims to drive a series of joint initiatives designed to deliver exceptional and innovative user experiences in the automotive sector.

Under the agreement, Huawei and JETOUR will collaborate on commercial promotions, leveraging advanced technologies and digital platforms to engage a wider audience across Saudi Arabia.

With a shared vision to elevate the smart driving experience, both companies are working together on several groundbreaking projects, including integrating the HUAWEI Watch as a digital car key for JETOUR vehicles. This feature will provide users with a seamless and convenient way to unlock and access their cars directly from their smartwatches.

Additionally, the partnership will introduce an exclusive HUAWEI Watch strap designed specifically for JETOUR owners, blending style with functionality. To support JETOUR’s design process, Huawei’s innovative HUAWEI Pad and HUAWEI Go Paint App will be utilized to boost creativity and enhance efficiency.

Beyond product innovations, the collaboration extends to lifestyle initiatives, including joint tourism projects and a special Ramadan event featuring engaging in-store activities for local communities and consumers.

William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, commented:

“Our partnership with JETOUR brings together automotive innovation and advanced technology. By combining our strengths, we look forward to developing projects that offer consumers greater convenience and excitement. We are eager to collaborate on these initiatives and explore new possibilities.”

Alex Tan, Vice President of JETOUR International, added: “We are thrilled to embark on this exciting partnership with Huawei. This collaboration signifies a major step forward in our mission to redefine the user experience. By working closely with Huawei, we aim to deliver innovative solutions that exceed expectations. Like our newly launched T1 model, which features a high-aesthetic design, seamless urban and off-road performance, and a comfortable driving experience, we are confident Huawei’s technologies will unlock even smarter and more enjoyable journeys for our customers.”

This MoU marks the beginning of a strong and innovative collaboration between JETOUR NMS and Huawei, with both companies planning to explore further joint ventures in the future. Together, they are set to reshape the future of smart mobility and digital innovation in Saudi Arabia.