Mindware, a top value-added distributor (VAD) in the Middle East and Africa, has launched a dedicated AI business unit. This new division reinforces Mindware’s strategic focus on emerging technologies and its goal to lead AI solution distribution in the region. The initiative highlights Mindware’s commitment to delivering cutting-edge AI products, comprehensive support, and innovative services to its partner ecosystem.

By establishing this division, Mindware aims to integrate AI technologies across its offerings to meet evolving business demands. The AI unit will offer customized solutions that help organizations improve operational efficiency, automate processes, and accelerate digital transformation. Philippe Jarre, President of Mindware Group, expressed enthusiasm for the new division and its potential industry impact. He stated, “Artificial Intelligence is reshaping industries globally, and Mindware is proud to take a leading role in this transformation.”

Mindware’s AI offerings are now strengthened by the addition of NVIDIA and its extensive ecosystem of AI-powered technologies. This partnership expands Mindware’s product portfolio, allowing delivery of scalable and intelligent solutions across industries. The newly launched AI unit will be headed by Alexandre Boutin, a seasoned AI expert with vast industry experience.

Boutin’s leadership is expected to drive innovation, build strong vendor relationships, and empower partners with advanced AI capabilities. The move responds to growing market demand for intelligent, automated systems that foster innovation and digital agility. Businesses today are actively investing in AI to gain insights, reduce costs, and enhance decision-making processes.

Mindware’s AI unit promises several advantages: access to leading AI tools, vendor expertise, and ongoing strategic guidance. Partners will benefit from specialized support, including technical resources, consulting, and implementation assistance. The division will also offer exclusive training programs to help partners upskill and stay competitive in the AI space.

Tailored solutions will ensure businesses across sectors receive relevant technologies that suit their unique needs and goals. “This launch reaffirms our dedication to innovation and customer success,” Jarre emphasized during the announcement.

He concluded, “We aim to unlock AI’s full potential for our partners and lead the future of smart technology distribution.

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