The Ministry of Industry and Advanced Technology (MoIAT) and Sinaha have announced a new partnership. Sinaha is an e-commerce platform that supports Emirati-made goods.
The partnership aims to enhance the competitiveness of national products. It was revealed that Sinaha will develop a national digital platform. This platform will showcase products bearing the “Made in the Emirates” mark. The mark reflects a unified national identity for goods manufactured in the UAE.
The agreement was signed by His Excellency Osama Amir Fadhel, Assistant Undersecretary for the Industrial Accelerators Sector at MoIAT, and Mansour Mohammed bin Kardous Al Ameri, Deputy CEO of Sinaha. The signing took place during the fourth edition of the Make it in the Emirates Forum at the Abu Dhabi National Exhibition Centre.
MoIAT also reported the launch of the Walaa’ loyalty platform under this partnership. This platform will engage influencers, media professionals, and community organizations. It will help promote local consumption and raise awareness of national products.
Additionally, the Walaa’ platform will honor supporters of the Make it in the Emirates initiative. It will lead awareness campaigns to build public and investor confidence.
The MoIAT partnership will drive digital solutions and support national priorities. It will also:
His Excellency Osama Amir Fadhel stated MoIAT is committed to uniting public and private sectors. He noted this aligns with the National Strategy for Industry and Advanced Technology.
He emphasized the importance of promoting ‘Made in the Emirates’ products. He added this strategy enhances investment and encourages local consumption. Marketing, he said, plays a vital role in the success of national products.
Mansour Mohammed bin Kardous Al Ameri, also Chairman of Sinaha, reported that the partnership supports the vision of UAE leadership. He stated that effective collaboration is key to boosting Emirati products.
He highlighted that marketing is equally important as production. He said strong demand fuels manufacturing, expands reach, and supports economic growth.
Al Ameri added that Sinaha will increase digital and media efforts under this partnership. He noted it will help shape policies and attract investments.
MoIAT reported that this partnership is a major step in digital industrial empowerment. It aims to create a comprehensive system that adds value to national products.
It will also support long-term cooperation, localization, and quality jobs in future industries.
Furthermore, the platform will use advanced digital tools and AI to study consumer behavior. These insights will help promote Emirati products and services.
The initiative will serve as a gateway for the national industrial ecosystem. It will connect manufacturers, consumers, investors, and talent across the UAE.
