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Following the FIFA World Cup Qatar 2022 Final Draw, Hisense, the Official Sponsor of this quadrennial tournament, announced plans to provide regional football fans with hyper-realistic stadium-like at-home viewing experiences.

Hisense, the global electronics and whitegoods manufacturer, has opened its first branded store in the Middle East at the new Dubai Hills Mall shopping and lifestyle destination, operated and managed by FGT.

“We want to be ahead of the curve when it comes to smart Laser TVs with 4K UHD resolution, as the demand for immersive, big screen TV experience continues to grow,” says Jason Ou.

With a steep quarter-on-quarter growth within the mobile segment and a demand for innovative, smart, and affordable devices by the end consumer, Hisense is entering the market at the right time with highly competitive devices.

Due to consumer purchasing power, strong product and technology awareness, and an increasing demand for innovative, smart, and inexpensive televisions, the UAE market has a good growth potential. Hisense sales have been increasing in the Middle East recently, with a 116 percent increase in the first half of 2021 compared to the same period in 2020.

This partnership will enable Hisense to develop its operations in the UAE market by an estimated 50% by 2022. FGT FZE's extensive distribution network will be used to strengthen channel partners and end customers.

Hisense TriChroma Technology has garnered industry acclaim for technological innovation and has successfully launched TriChroma Laser TVs with screens ranging from 75 to 100 inches, leading the laser TV industry full-scale into the TriChroma era.

Hisense has been a major player in global sports sponsorship and is quickly rising as a leading brand in consumer electronic segment, thanks to partnerships with leading platforms such as the UEFA Euro 2016 and more.