Phygrid Partners with VoiceComm and Microsoft to Transform U.S. Retail

This collaboration aims to introduce innovative retail technology solutions to the U.S. market, supporting over 52,000 retail locations nationwide with the mission of “saving the day for customers, saving the sale for the retailer.”

The partnership comes at a time when the retail industry is rapidly evolving. Retailers are adopting advanced tools such as AI-driven endless aisles, mobile payments, virtual queuing, and personalized recommendations to meet growing consumer demand for convenience and seamless online-offline shopping experiences. These innovations cater to the need for faster, more efficient service and a smoother in-store experience.

The UAE has emerged as a global leader in retail digital transformation, with technologies like interactive digital kiosks, smart fitting rooms, and AI-powered customer service setting benchmarks for the industry. These advancements showcase how digitalization is shaping the future of shopping and serve as an inspiration for U.S. retailers seeking to remain competitive in the face of rising consumer expectations.

Phygrid’s collaboration with Microsoft and VoiceComm leverages global expertise and Azure cloud technology to deliver cutting-edge solutions for U.S. retailers. The partnership is designed to drive significant return on investment by increasing revenue through AI-powered endless aisle technology, enhancing customer experience with virtual queuing and self-service systems, improving operational efficiency with digital store management tools, and enabling data-driven insights to optimize store performance.

Andreas Hassellöf, CEO of Phygrid, stated that this partnership is a major milestone for the company’s global expansion. He emphasized the importance of integrating online and offline experiences to transform retail operations and expressed confidence in the benefits Phygrid’s solutions will bring to the U.S. market.

While the collaboration focuses on the U.S., Phygrid’s footprint in the UAE continues to expand, reflecting the region’s leadership in retail digitalization. The company’s platform aligns with the UAE’s smart city vision and its growing emphasis on seamless, data-driven customer experiences.

Ryan Weiss, CEO of VoiceComm, highlighted the company’s decision to partner with Phygrid after an extensive evaluation of retail solution providers. He noted that Phygrid’s innovative approach to enhancing the customer journey, combined with Microsoft’s endorsement, makes them an ideal partner.

Keith Mercier, Vice President of Retail & Consumer Goods Industries at Microsoft, emphasized the transformative impact of data-driven solutions in retail. He stated that Microsoft’s collaboration with Phygrid and VoiceComm will empower retailers with the tools and insights needed to succeed in today’s dynamic and competitive market.

This partnership marks a significant step in reshaping the U.S. retail landscape, drawing inspiration from the UAE’s pioneering advancements in retail digital transformation and setting the stage for a more connected and efficient shopping experience.