RTA Rolls Out 360 Services Policy for Smarter, Seamless Access

This initiative is part of RTA’s ongoing digital transformation efforts, enabling residents and visitors to access services without the need for in-person visits. Customers can now benefit from smooth service delivery through digital platforms such as the “Dubai Now” app.

Mattar Al Tayer, Director General and Chairman of the Board of Executive Directors at RTA, underscored the authority’s commitment to creating a modern and smart service ecosystem to meet evolving customer expectations. This move aligns with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai, to make Dubai the world’s best city to live in and the smartest city globally.

The 360 Services Policy is developed under the continuous guidance of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, and aims to leverage smart technologies to enhance RTA’s services. The policy has already transitioned several RTA services into smart solutions, ensuring they are user-friendly, innovative, and easily accessible across multiple digital platforms.

Al Tayer further noted that Phase II of the policy had successfully transformed driver and vehicle licensing services into fully digital, integrated, and proactive systems. This phase, which represents 40% of RTA’s total services, has led to improved service efficiency, raising the customer happiness index to an impressive 98.9%. Notably, 82 services now offer zero waiting time, 63 services no longer require in-person visits, and the overall service process has been streamlined, reducing steps by 36%. Digital adoption has surged to 96% in Q4 of 2024.

In collaboration with 32 public and private sector partners, RTA has also enhanced 71 services, making them more accessible and eliminating prior requirements. As RTA moves into Phase III of the 360 Services Policy in 2024, the focus will be on further digital transformation across all services, elevating the customer experience and achieving higher satisfaction levels.