Seez, UAE Tech Start-Up, Expands into European Markets

Seez, a provider of Software-as-a-Service (SaaS) solutions, is embarking on an expansive growth strategy following the successful completion of a bridge funding round. After establishing a customer base for its AI-driven products in initial markets such as Denmark, Italy, and the Middle East, this Dubai-based tech start-up is now set to launch in numerous new European markets.

Originally focused on an online vehicle marketplace, Seez utilized the latest bridge round to pivot towards developing and packaging digital solutions. These solutions aim to empower automotive retailers, including dealers, importers, and manufacturers’ sales operations, to capitalize on emerging trends in car buyer behavior. The additional investment will fuel the rapid development of an expanding range of advanced AI-powered solutions.

Seez’s modular SaaS platform supports national sales companies, dealers, and importers in listing, marketing, and selling vehicles more effectively. This enables them to provide car buyers with an ‘omnichannel’ purchase process. Through AI-driven technology that leverages data and user behavior, Seez enhances the car buying journey, resulting in an improved customer experience and increased conversion rates for both online and offline sales.

To ensure a seamless user experience, Seez collaborates with established finance and insurance providers to streamline the back-end process for retailers and simplify the car buying process for customers.

The portfolio of modules offered by Seez includes:

• SeezClick: A digital buying tool allowing customers to explore a dealer’s inventory and purchase cars through a user-friendly platform. AI technology delivers a guided user experience, presenting cars based on user preferences and search patterns, with integrated access to finance and insurance products.
• SeezPad: An advanced CRM and inventory management platform enabling dealers to track orders, manage leads, schedule test drives, and complete vehicle trade-ins and valuations.
• SeezNitro: Back-end AI and Machine Learning technology helping sales teams optimize inventory, enhance customer engagement, and automate scoring for each car’s probability of sale, pricing based on market factors, and predictions for trade-in values and depreciation trends.
• Seezar: A ChatGPT interface utilizing advanced AI to provide customers with a conversational interface, expert advice, and answers to complex queries.
• SeezBoost: An AI-powered platform assisting retailers in driving their marketing efforts by generating dynamic online adverts, providing personalized recommendations to consumers, and offering advanced analytics to assess campaign performance.

Tarek Kabrit, the founder and CEO at Seez, emphasized the significance of the additional funding in the current economic climate and expressed the company’s commitment to supporting automotive retailers in adapting to the evolving omnichannel motor retail sector.

Seez, having previously raised over US$14.2 million in investment, has gained recognition as one of the top 50 start-ups emerging from the GCC region. For more information about Seez and its suite of automotive solutions, please visit www.seez.co.