25 January 2025, Sat |
1:20 PM
25 January 2025, Sat |
1:20 PM
Snap Inc. has unveiled its new Advanced Partner Program for creator agencies across the MENA region, offering exclusive access to Snap’s creator expertise and the latest tools. This initiative is aimed at empowering creators and business partners alike, with agencies participating in the program earning the prestigious Snap Advanced Partner Badge.
Snapchat has always been a platform where creators share genuine moments, not just curated, picture-perfect content. Over 67% of Snapchat users follow creators for a behind-the-scenes look at their daily lives, which adds a sense of authenticity and trust to the content. For brands targeting GCC audiences, this offers a unique opportunity to produce relevant, sponsored creator content that resonates. In fact, 97% of Snapchat users across generations engage with brand-sponsored creator content, and 59% have purchased a product after viewing such content.
The Snap Partner Program is designed to provide creator agencies and advertisers with deeper insights into Snap Creators and collaboration opportunities for successful campaigns. Agencies will gain access to Snap’s Creator Discovery API, which helps identify top Snap Stars and optimize campaign strategies. Participating agencies will also benefit from a curated education package via Snap Focus, Snap’s e-learning platform, which offers certification across various modules. Early access to the Snap Creator Marketplace (Beta) will also be provided.
“We understand that trust, transparency, and authenticity are critical for brand-sponsored creator content on Snapchat,” said Jake Thomas, Head of UAE Market at Snap Inc. in MENA. “This program underscores our commitment to fostering collaboration between our partners and the creator community, leveraging insights and data to deliver meaningful business outcomes.”
The first phase of the program has already kicked off with a closed cohort of pilot agency partners, including:
To celebrate the launch, Snap hosted a Partner Enablement Day in Dubai, offering training on best practices and live demonstrations of the tools and resources within the new program.
The Advanced Partner Program marks another significant step in Snap’s mission to build a dynamic, innovative, and authentic creator ecosystem in the MENA region.
