Snapchat at Forefront of UAE’s Children’s Digital Wellbeing Pact

Snapchat has been announced as the leading member of the UAE’s Children’s Digital Wellbeing Pact, a groundbreaking initiative aimed at creating a safer online environment for children across the UAE. The Pact, the first of its kind in the region, was unveiled at the 2025 World Government Summit in Dubai. The initiative is facilitated by the Digital Wellbeing Council and the Abu Dhabi Early Childhood Authority, with Snapchat at the helm, alongside key partners like Google, Samsung, Yango, Meta, TikTok, X, e&, and du.

As the most popular platform for staying connected across the GCC, Snapchat is committed to ensuring its younger users enjoy a secure online experience. In its first year of leading the Pact, Snapchat will collaborate with its partners to promote a safe, age-appropriate digital space that reduces exposure to harmful content and prevents cyberbullying.

Hussein Freijeh, Vice President, MENA at Snap Inc., shared, “Snapchat was designed with user safety as a priority. The UAE’s first Children’s Digital Wellbeing Pact is a huge milestone, and we’re proud to take part in making this a reality for young users.”

Jawaher Abdelhamid, Head of Public Policy, MEA at Snap Inc., added, “We’re excited to lead the Pact’s initiatives and to share our expertise. Snapchat is a primary communication tool in the UAE, and as our community grows, so does our commitment to keeping them safe.”

H.E. Sana bint Mohamed Suhail, UAE Minister of Family and Director General of the Abu Dhabi Early Childhood Authority (ECA), emphasized the importance of collaboration across sectors to ensure the safety of young users. “Protecting children online requires teamwork, and the Children’s Digital Wellbeing Pact is a key step toward setting higher standards for digital safety in the UAE,” she said.

The Pact also includes initiatives to enhance digital literacy for children and their families, equipping them with the necessary skills for safe online browsing. Snapchat is dedicated to helping parents navigate their children’s technology use. In 2022, Snap launched the Family Center, a tool that lets parents monitor who their teens are interacting with on Snapchat, while respecting their privacy and autonomy.

The signing of the UAE Children’s Digital Wellbeing Pact during the World Government Summit was witnessed by His Highness Lt. General Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of the Interior; H.E. Omar Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications; and H.E. Sana bint Mohamed Suhail, Minister of Family Affairs and Director General of the ECA.

The Pact is set to make significant strides toward creating a safer, more responsible digital landscape for children in the UAE.