Findings reveal that, despite the issues that retail establishments face worldwide, the internet can be an effective tool in drawing consumers back into stores by providing them with a more engaging and efficient “connected” experience.

According to the Global Trends Among Gen Z report by Global Web Index, we know that smartphones are a must for Gen Z. This generation spends an average of 4 hours and 15 minutes every day on mobile, and this is a very high figure compared to other generations.