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The META PC market is showing signs of recovery in 2025, driven by the upcoming end-of-support date for Windows 10 at the end of October. Analysts reported that this critical deadline is prompting both organizations and individual users to upgrade their hardware<\/a>.<\/p>\n\n\n\n During the CONTEXT META Monthly webinar, experts revealed that this trend has revitalized a PC market in need of refreshes since the pandemic. While larger enterprises have already updated their fleets, distribution channels noted a significant pickup in demand from small and medium-sized businesses (SMBs).<\/p>\n\n\n\n Although this refresh cycle is progressing more gradually than the previous Windows 10 migration, it has already resulted in notable year-on-year growth for PC sales. The market also benefits from an improved economic outlook, with the IMF reporting upward adjustments in several countries due to lower tariffs and better financial conditions.<\/p>\n\n\n\n However, challenges persist. Global uncertainty and ongoing geopolitical tensions remain headwinds. Experts warned that while Windows 10 upgrades will drive growth for the remainder of 2025, investment in PCs could still be affected by these risks.<\/p>\n\n\n\n An analysis of notebook and desktop revenue trends across the META region revealed diverse performance. The UAE and T\u00fcrkiye showed strong gains, while Saudi Arabia experienced a decline in desktop revenues. Similarly, UAE and South Africa saw a clear pickup in notebook sales, while T\u00fcrkiye\u2019s growth slowed recently and Saudi Arabia lagged behind regional peers.<\/p>\n\n\n\n