cybersecurity<\/a>, and cloud innovation.<\/p>\n\n\n\nAnand Eswaran, CEO of Veeam Software, said Cerra understands the intersection of technology and trust. He added that her ability to connect with customers and turn marketing into a growth engine will be key as Veeam enters a new phase of innovation focused on data resilience and AI.<\/p>\n\n\n\n
Cerra will lead Veeam\u2019s global marketing organization, overseeing:
\u2022 Brand strategy and product marketing
\u2022 Demand generation and communications
\u2022 Events and digital engagement<\/p>\n\n\n\n
Her appointment comes as Veeam expands its mission to help enterprises safeguard and mobilize their data in the AI era, enabling organizations to recover fast and adapt faster.<\/p>\n\n\n\n
Cerra succeeds Rick Jackson, who is retiring after a 40-year career and three-and-a-half years as CMO. Eswaran acknowledged Jackson\u2019s role in modernizing Veeam\u2019s brand and thanked him for his leadership.<\/p>\n\n\n\n
An award-winning marketer and futurist, Cerra has a strong record of translating emerging trends into growth strategies. At Alkami Technology, she led brand and customer engagement initiatives for the fintech\u2019s digital banking transformation. She also guided HPE\u2019s digital-first marketing shift during the COVID-19 pandemic and redefined McAfee\u2019s brand identity following its separation from Intel.<\/p>\n\n\n\n
\u201cIn a world where AI is reshaping what\u2019s possible, data resilience isn\u2019t just protection, it\u2019s permission to innovate,\u201d said Cerra. \u201cVeeam empowers organizations to trust their data completely, so they can move faster and with confidence. I\u2019m thrilled to join the company that defines resilience in the age of AI.\u201d<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
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