{"id":102844,"date":"2025-11-21T10:00:02","date_gmt":"2025-11-21T06:00:02","guid":{"rendered":"https:\/\/techxmedia.com\/en\/?p=102844"},"modified":"2025-11-22T10:16:45","modified_gmt":"2025-11-22T06:16:45","slug":"appsflyer-unveils-new-agentic-ai-powered-marketing-suite","status":"publish","type":"post","link":"https:\/\/techxmedia.com\/en\/appsflyer-unveils-new-agentic-ai-powered-marketing-suite\/","title":{"rendered":"AppsFlyer Unveils New Agentic AI-Powered Marketing Suite"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/AppsFlyer\">AppsFlyer<\/a> announced the launch of eight new products designed to help businesses convert complex data into clarity and growth. The company stated that the release marks its evolution from a mobile attribution pioneer to a Modern Marketing Cloud enabling smarter, faster decision-making across omnichannel measurement, deep linking, data collaboration and autonomous AI workflows.<\/p>\n\n\n\n<p>Oren Kaniel, CEO and Co-founder of AppsFlyer, said the platform unites measurement, data collaboration and AI into a privacy-first solution. He added that in the <a href=\"https:\/\/techxmedia.com\/en\/category\/emerging-technologies\/artificial-intelligence\/\">AI<\/a> era, marketers can move beyond optimization and achieve autonomous growth.<\/p>\n\n\n\n<p>AppsFlyer revealed new products across four suites as part of the release. The Agentic AI Suite serves as the execution layer for marketing intelligence by combining an AI-ready data foundation, pre-configured agents and support for major large language models including Claude, ChatGPT, Cursor IDE and VS Code. The suite enables brands to automate workflows and includes pre-built agents that surface insights, monitor configurations and identify performance trends using privacy-safe data.<\/p>\n\n\n\n<p>The company reported enhancements in campaign measurement with Incrementality for User Acquisition, enabling customers to quantify incremental contributions across every touchpoint without manual setup.<\/p>\n\n\n\n<p>AppsFlyer also introduced Cross-Platform Journeys &amp; LTV Measurement, which stitches user activity across mobile, web, desktop, console and CTV to deliver unified ROI analysis and long-term value insights.<\/p>\n\n\n\n<p>Additionally, the launch features Signal Hub, a new privacy-safe collaboration layer built on real-world purchase signals. It combines first-party and partner data using identity resolution and clean-room technology to build high-intent audiences and measure performance across channels including mobile, web and CTV.<\/p>\n\n\n\n<p>Other updates include:<br>\u2022 A new Enterprise-Grade Security Package with SAML 2.0 SSO, SCIM provisioning, IP allow lists and extended audit logs.<br>\u2022 An Enhanced Attribution Model using real-time AI behavioral analysis to detect click flooding.<br>\u2022 AI-Upgraded Dashboards, allowing natural language queries and instant insights without BI support.<br>\u2022 A Creative Management Hub that centralizes asset management, analysis and deployment with AI-powered scoring.<\/p>\n\n\n\n<p>AppsFlyer stated that over 15,000 businesses worldwide use its platform, and these new products represent the next phase of marketing innovation where data, AI and collaboration drive scalable growth.<\/p>\n\n\n\n<p>Barak Witkowski, Chief Product Officer at AppsFlyer, said the new products were co-developed with customers and partners and are already helping brands identify opportunities, maximize efficiency and adapt to AI-driven marketing.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AppsFlyer announced the launch of eight new products designed to [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":102858,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[150,9621],"tags":[1051],"contributor":[9732],"class_list":["post-102844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-data","category-emerging-technologies","tag-vendors","contributor-news-desk"],"featured_image_src":"https:\/\/techxmedia.com\/en\/wp-content\/uploads\/2025\/11\/AppsFlyer-11_Artboard-1-copy-3.jpg","author_info":{"display_name":"Lubna","author_link":"https:\/\/techxmedia.com\/en\/author\/lubna\/"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/102844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/comments?post=102844"}],"version-history":[{"count":1,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/102844\/revisions"}],"predecessor-version":[{"id":102845,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/102844\/revisions\/102845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media\/102858"}],"wp:attachment":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media?parent=102844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/categories?post=102844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/tags?post=102844"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/contributor?post=102844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}