{"id":1029,"date":"2020-02-06T15:14:49","date_gmt":"2020-02-06T11:14:49","guid":{"rendered":"https:\/\/www.techxmedia.com\/?p=1029"},"modified":"2020-07-31T18:01:39","modified_gmt":"2020-07-31T14:01:39","slug":"sergio-maccotta-appointed-svp-for-sap-middle-east-south","status":"publish","type":"post","link":"https:\/\/techxmedia.com\/en\/sergio-maccotta-appointed-svp-for-sap-middle-east-south\/","title":{"rendered":"Sergio Maccotta appointed SVP for SAP Middle East South"},"content":{"rendered":"\n<p class=\"has-text-color has-very-dark-gray-color\">SAP has promoted Sergio Maccotta to the role of Senior Vice President of SAP Middle East South. Maccotta, previously the leader of the Strategic Customer Program team for SAP EMEA South, will continue to be based in Dubai. He replaces Gergi Abboud, who has been promoted to the role of Head of SCP for <a href=\"https:\/\/techxmedia.com\/tag\/SAP\">SAP <\/a>EMEA South.<\/p>\n\n\n\n<p class=\"has-text-color has-very-dark-gray-color\">In the Middle East, SAP remains\ncommitted to supporting public and private sector organizations to transform\nand excel as Intelligent Enterprises. Participating as the <a href=\"https:\/\/news.sap.com\/2019\/10\/expo-2020-dubai-runs-sap-to-help-personalize-visitor-experiences\/\">Innovative\nEnterprise Software Partner for Expo 2020 Dubai<\/a>, and advancing the <a href=\"https:\/\/news.sap.com\/mena\/2017\/03\/sap-new-uae-and-mena-hq\/\">5-year\nUSD 200 million UAE investment plan<\/a>, SAP has opened cloud data centers in\nthe UAE and the Kingdom of Saudi Arabia.&nbsp; <\/p>\n\n\n\n<p class=\"has-text-color has-very-dark-gray-color\"><a>\u201cWith a view to accelerating the\nnationwide innovative digital transformation agenda, I look forward to the\nopportunity to build on SAP\u2019s poll position in the Middle East supported by its\nbroad, open partner ecosystem, ,\u201d said Sergio Maccotta, Senior Vice President\nSAP Middle East South. \u201cThe opportunity represented by the rapid growth of the\nExperience Economy requires a renewed focus on our customers\u2019 business outcomes\nto ensure they thrive in the Fourth Industrial Revolution.\u201d<\/a><\/p>\n\n\n\n<p class=\"has-text-color has-very-dark-gray-color\">Middle East organizations are\nsignificantly investing in customer experience and customer care by leveraging\ninnovative AI technologies to ensure positive customer engagement. According to\n<a href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=prUS45422819\">a\nrecent IDC report<\/a>, the Middle East will have boosted the\nglobal customer experience market to a record high of USD 641 billion by 2022<a>. A recent <\/a>YouGov survey similarly showed\nthat 96 percent of GCC organizations rank customer experience as an important\nbusiness priority in 2020.&nbsp; <a>\u201cIt gives me pleasure to welcome Sergio Maccotta back as leader of SAP\u2019s\nMiddle East South team,\u201d commented Steve Tzikakis, President, SAP EMEA South.\n\u201cUnder Sergio\u2019s leadership, we look forward to further helping realise the\nregion\u2019s inspirational vision for Cloud-based digital transformation, backed by\ndeep industry knowledge, and skills development with leading edge innovative\ntechnologies aimed at maximizing citizen and end-customers\u2019 experiences.\u201d<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SAP has promoted Sergio Maccotta to the role of Senior Vice President of SAP Middle East South. Maccotta, previously the leader of the Strategic Customer Program team for SAP EMEA South, will continue to be based in Dubai.<\/p>\n","protected":false},"author":8,"featured_media":1118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[],"contributor":[],"class_list":["post-1029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-c-suite-watch"],"featured_image_src":"https:\/\/techxmedia.com\/en\/wp-content\/uploads\/2020\/02\/Ser.png","author_info":{"display_name":"News Desk","author_link":"https:\/\/techxmedia.com\/en\/author\/rabab\/"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/1029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/comments?post=1029"}],"version-history":[{"count":0,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/1029\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media\/1118"}],"wp:attachment":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media?parent=1029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/categories?post=1029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/tags?post=1029"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/contributor?post=1029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}