{"id":105348,"date":"2026-04-30T10:53:20","date_gmt":"2026-04-30T06:53:20","guid":{"rendered":"https:\/\/techxmedia.com\/en\/?p=105348"},"modified":"2026-04-30T10:53:21","modified_gmt":"2026-04-30T06:53:21","slug":"shure-africa-distribution-expands-with-hub-media-deal","status":"publish","type":"post","link":"https:\/\/techxmedia.com\/en\/shure-africa-distribution-expands-with-hub-media-deal\/","title":{"rendered":"Shure Africa Distribution Expands with Hub Media Deal"},"content":{"rendered":"\n

Shure<\/a> has announced a new Shure Africa distribution agreement with Hub Media<\/a>, aimed at expanding access to professional audio solutions across African markets.<\/p>\n\n\n\n

The Shure Africa distribution move comes as demand for stronger learning and communication environments continues to rise across the continent. According to UNESCO, the number of young Africans completing secondary or tertiary education is projected to increase from 103 million in 2020 to 240 million by 2040. As a result, the need for more connected and effective learning spaces is expected to grow significantly.<\/p>\n\n\n\n

Through Hub Media\u2019s regional presence and distribution capabilities, Shure\u2019s portfolio will become more accessible across African markets. This includes improved access to products, as well as technical support and training for partners and end users.<\/p>\n\n\n\n

Olga Elena, Sales Leader at Hub Media, said the partnership combines Shure\u2019s global audio expertise with Hub Media\u2019s regional market presence. She added that the focus will be on making Shure\u2019s portfolio more accessible across Africa, while also supporting partners and customers with service, training, and technical guidance in the field.<\/p>\n\n\n\n

Meanwhile, the partnership is expected to support multiple sectors. These include corporate, education, government, broadcast, houses of worship, live events, and musical instrument retail. Demand for reliable audio performance and local support continues to increase across these segments.<\/p>\n\n\n\n

In addition, the agreement aligns with broader market growth trends. PwC projects compound annual growth rates of 7.2% for Nigeria and 5.2% for Kenya through 2029 in its Africa Entertainment and Media Outlook 2025 to 2029. This reflects sustained expansion across media and content environments in key regions.<\/p>\n\n\n\n

Beyond distribution, the collaboration will also include solution design support, system configuration, technical consultation, partner training, and after sales services. These efforts are expected to help customers deploy Shure solutions more effectively and with greater confidence.<\/p>\n\n\n\n

Yassine Mannai, Associate Sales Director at Shure MEA, stated that evolving demand across Africa requires both access to the right technology and the support to implement it effectively. He added that the partnership with Hub Media will strengthen availability, technical engagement, and customer support across key markets.<\/p>\n\n\n\n

Overall, the initiative signals Shure\u2019s broader focus on expanding its channel network across the Middle East and Africa. The Shure Africa<\/a> distribution strategy highlights the company\u2019s long term commitment to growth and customer support in the region.<\/p>\n","protected":false},"excerpt":{"rendered":"

Shure has announced a new Shure Africa distribution agreement with […]<\/p>\n","protected":false},"author":8,"featured_media":105350,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[64,9661],"tags":[388,77,73],"contributor":[9732],"class_list":["post-105348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distributors","category-tech-value-chain","tag-africa","tag-technology","tag-uae","contributor-news-desk"],"featured_image_src":"https:\/\/techxmedia.com\/en\/wp-content\/uploads\/2026\/04\/Shure-MEA.jpg.jpeg","author_info":{"display_name":"Rabab","author_link":"https:\/\/techxmedia.com\/en\/author\/rabab\/"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/105348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/comments?post=105348"}],"version-history":[{"count":1,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/105348\/revisions"}],"predecessor-version":[{"id":105349,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/105348\/revisions\/105349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media\/105350"}],"wp:attachment":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media?parent=105348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/categories?post=105348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/tags?post=105348"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/contributor?post=105348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}