{"id":106482,"date":"2026-07-21T14:17:35","date_gmt":"2026-07-21T10:17:35","guid":{"rendered":"https:\/\/techxmedia.com\/en\/?p=106482"},"modified":"2026-07-21T14:17:36","modified_gmt":"2026-07-21T10:17:36","slug":"delinea-partner-program-boosts-channel-growth","status":"publish","type":"post","link":"https:\/\/techxmedia.com\/en\/delinea-partner-program-boosts-channel-growth\/","title":{"rendered":"Delinea Partner Program Boosts Channel Growth"},"content":{"rendered":"\n

Delinea has launched the Delinea Partner Program<\/a>, a new framework designed to improve partner profitability, simplify engagement, and help channel partners scale growth. The program combines identity security technology, protected discounts, and AI powered enablement to create a more predictable and profitable partner experience.<\/p>\n\n\n\n

The new initiative was developed based on direct feedback from partners, including insights gathered through a global partner listening survey. As a result, the company designed the program to address key channel challenges such as margin erosion, channel conflict, and unclear rules of engagement.<\/p>\n\n\n\n

Furthermore, the Delinea Partner Program provides partners with a structured path to deliver identity security solutions while strengthening customer relationships. Beyond protecting discounts, the framework is intended to help partners maximize the long term value of every customer engagement.<\/p>\n\n\n\n

“Partners don’t care about your partner program,” said Scott Goree, Senior Vice President of Channel and Alliances at Delinea. “They care about technology that works, protected discounts, and a vendor that’s easy to work with. We built this program around what partners told us they actually need.”<\/p>\n\n\n\n

The program is built around three core principles, Protect, Align, and Scale. It also introduces a modern structure that reflects how partners operate today.<\/p>\n\n\n\n

Among its key features are codified rules of engagement, including published deal registration policies, teaming protections, and Earned Incumbency discounts. These measures are designed to protect partners that invest in building and expanding customer relationships while rewarding them for continued contributions during renewals.<\/p>\n\n\n\n

In addition, the program introduces AI driven enablement through just in time training, certifications, and an AI powered partner portal. These capabilities are intended to provide partners with the right content at the right stage of the sales cycle.<\/p>\n\n\n\n

The framework also focuses on channel autonomy. Streamlined processes, automation, and tools are designed to reduce complexity throughout the quote to cash journey. This allows partners to spend more time engaging customers and less time managing administrative tasks.<\/p>\n\n\n\n

Meanwhile, the Delinea Partner Program launches as organizations increasingly focus on securing identities in AI driven environments. According to the Delinea 2026 Identity Security Report, 92 percent of organizations expect AI to increase identity related threats in the coming years. Additionally, 42 percent said expanding AI usage has already increased non human identity risks during the past 12 months.<\/p>\n\n\n\n

Delinea<\/a> believes this growing demand creates new revenue opportunities for partners by enabling them to deliver identity security for human, machine, and AI identities through a unified platform.<\/p>\n\n\n\n

“The Delinea Partner Advantage Program reflects a strong commitment to building successful, long term partnerships,” said Mark Thornberry, SVP Partnerships at GuidePoint Security. “The program provides a clear framework that supports how we work together in the market, while recognizing the value partners bring through the customer relationships we cultivate and support.”<\/p>\n\n\n\n

To support different levels of partner engagement, the program offers three tiers. Elite is designed for partners leading at scale, Premier supports organizations expanding their practice, and Select is intended for those building expertise. Each tier provides different levels of access, investment, and support based on partner engagement.<\/p>\n\n\n\n

Enrollment is now open for selling partners across all tiers. Delinea also plans to introduce dedicated roles for managed service providers, global systems integrators, advisory partners, and technology partners in the future.<\/p>\n\n\n\n

Partners interested in joining the Delinea Partner Program can now enroll and access a framework designed to support profitable growth, AI powered enablement, and long term channel success.<\/p>\n","protected":false},"excerpt":{"rendered":"

Delinea has launched the Delinea Partner Program, a new framework […]<\/p>\n","protected":false},"author":8,"featured_media":106483,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9716,9661],"tags":[9810],"contributor":[9732],"class_list":["post-106482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-brands","category-tech-value-chain","tag-delinea","contributor-news-desk"],"featured_image_src":"https:\/\/techxmedia.com\/en\/wp-content\/uploads\/2026\/07\/Delinea.jpg.jpeg","author_info":{"display_name":"Rabab","author_link":"https:\/\/techxmedia.com\/en\/author\/rabab\/"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/106482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/comments?post=106482"}],"version-history":[{"count":1,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/106482\/revisions"}],"predecessor-version":[{"id":106484,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/106482\/revisions\/106484"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media\/106483"}],"wp:attachment":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media?parent=106482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/categories?post=106482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/tags?post=106482"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/contributor?post=106482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}