{"id":107811,"date":"2026-10-08T13:42:50","date_gmt":"2026-10-08T09:42:50","guid":{"rendered":"https:\/\/techxmedia.com\/en\/?p=107811"},"modified":"2026-10-08T13:42:52","modified_gmt":"2026-10-08T09:42:52","slug":"threat-hunting-data-emerges-as-biggest-barrier","status":"publish","type":"post","link":"https:\/\/techxmedia.com\/en\/threat-hunting-data-emerges-as-biggest-barrier\/","title":{"rendered":"Threat Hunting Data Emerges as Biggest Barrier"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Threat hunting is facing a growing data challenge, according to the latest SANS survey, which finds that data quality or quantity has overtaken skilled staff as the biggest barrier to effective threat hunting.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sans.org\/?utm_source=chatgpt.com\">SANS Institute<\/a> has released the SANS 2026 Threat Hunting Survey: The Evolution of Threat Hunting, authored by Josh Lemon, SANS Principal Instructor. The survey shows that staffing is no longer the primary concern for threat hunting programs.<\/p>\n\n\n\n<p>Instead, the findings point to persistent challenges around the data that security teams rely on to identify potential threats.<\/p>\n\n\n\n<p>The survey collected responses from 500 <a href=\"https:\/\/techxmedia.com\/en\/category\/emerging-technologies\/cybersecurity\/\">cybersecurity<\/a> practitioners and security leaders across North America, Europe, Latin America, and Asia. It has tracked how organisations approach proactive threat detection since 2021.<\/p>\n\n\n\n<p>This year, 82% of respondents said they have been involved in threat hunting for at least two years. However, 50% identified data quality or quantity as their primary barrier to effective hunting.<\/p>\n\n\n\n<p>That marks the first time in the survey&#8217;s history that data has ranked above skilled staff, which was cited by 45% of respondents.<\/p>\n\n\n\n<p>Cloud infrastructure is also creating challenges for security teams. Some 32% of respondents identified it as the toughest environment to hunt in, more than any other area. This comes as organisations continue to move more of their infrastructure to the cloud.<\/p>\n\n\n\n<p>&#8220;Data quality has overtaken skilled staff as the top barrier for the first time in this survey&#8217;s history,&#8221; said Josh Lemon, SANS Principal Instructor.<\/p>\n\n\n\n<p>&#8220;You can be the most capable hunter in the room and still come up empty if the telemetry you&#8217;re working with is incomplete, inconsistent, or scattered across a dozen tools that are difficult to access or difficult to process,&#8221; Lemon added.<\/p>\n\n\n\n<p>He also pointed to a measurement gap across many programmes. Only 40% of programmes formally measure whether their hunting is effective, making it difficult for organisations to determine the impact of data gaps.<\/p>\n\n\n\n<p>The survey also highlights the continued importance of techniques that can operate without traditional malware. Some 73% of respondents identified living-off-the-land techniques as the top method used by nation-state actors, while 63% said the same for organised crime.<\/p>\n\n\n\n<p>At the same time, formally defined threat hunting methodologies are becoming less common. Only 37% of organisations now have a formally defined methodology, compared with 46% in 2025 and 51% in 2024.<\/p>\n\n\n\n<p>Ad hoc approaches have increased to 39%.<\/p>\n\n\n\n<p>Measurement is also declining. Formal measurement of hunt outcomes has fallen to 40%, down from 64% in 2024. This could make it harder for organisations to demonstrate the value of their hunting programmes and support their budgets.<\/p>\n\n\n\n<p>Plans around AI and machine learning have also become more measured. Some 39% of respondents ranked AI and ML incorporation among their top planned improvements, down from 48% in 2025.<\/p>\n\n\n\n<p>The findings indicate that organisations are assessing AI against their existing workflows rather than relying on it to address underlying data challenges.<\/p>\n\n\n\n<p>Meanwhile, outsourcing continues to decline. The share of organisations outsourcing threat hunting fell to 18%, compared with 30% in 2025. Organisations keeping hunting in-house remained at 58% for the second consecutive year.<\/p>\n\n\n\n<p>The full SANS 2026 Threat Hunting Survey: The Evolution of Threat Hunting is available to download from <a href=\"https:\/\/www.sans.org\/white-papers\/sans-2026-threat-hunting-survey-evolution-threat-hunting?utm_source=chatgpt.com\">SANS Institute<\/a>.<\/p>\n\n\n\n<p>Josh Lemon was scheduled to present an accompanying webcast on September 23 at 10:30 a.m. ET, with a recording available afterward. The webcast information is available through <a href=\"https:\/\/www.sans.org\/webcasts\/sans-2026-threat-hunting-survey?utm_source=chatgpt.com\">SANS webcast page<\/a>.<\/p>\n\n\n\n<p>The survey findings show that as threat hunting programmes gain experience, access to usable and measurable security data remains a significant challenge for organisations.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Threat hunting is facing a growing data challenge, according to [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":107813,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1595,9621],"tags":[314],"contributor":[9732],"class_list":["post-107811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity","category-emerging-technologies","tag-cybersecurity-2","contributor-news-desk"],"featured_image_src":"https:\/\/techxmedia.com\/en\/wp-content\/uploads\/2026\/10\/Josh-Lemon-SANS.jpg.jpeg","author_info":{"display_name":"Lubna","author_link":"https:\/\/techxmedia.com\/en\/author\/lubna\/"},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"SANS 2026 survey finds data quality has overtaken staffing as the biggest barrier to effective threat hunting, with 50% of 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