100.0<\/strong>\n <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\nDue to rounding, numbers may not add up precisely to\nthe totals shown<\/p>\n\n\n\n
Source: Gartner (March 2020)<\/p>\n\n\n\n
After\nfour consecutive quarters of decline, Apple\u2019s iPhone sales returned to growth,\nwith an increase of 7.8% in the fourth quarter. \u201cA slight\nlowering of the prices of the iPhone 11 series, compared with the iPhone XR, and\nother price reductions for previous-generation iPhone models, increased demand.\nIt also helped Apple regain the No. 2 position,\u201d said Annette Zimmermann,\nresearch vice president at Gartner.<\/p>\n\n\n\n
Sales of iPhones were particularly strong in\nChina, where they grew by 39% in the fourth quarter. Apple also performed\nstrongly in certain mature and developing markets, such as the U.K., France,\nGermany, Brazil and India.<\/p>\n\n\n\n
Apple plans to launch its first\n5G smartphone in the third quarter of 2020. This will encourage users to\nupgrade in countries where 5G network services are available.<\/p>\n\n\n\n
Xiaomi\u2019s smartphone sales totaled\n32.4 million units in the fourth quarter of 2019 \u2014 a 16.5% increase, year over\nyear. \u201cThis strong performance enabled Xiaomi to overtake OPPO and take the No.\n4 spot,\u201d said Mr. Gupta. \u201cThe price and performance of Redmi models drove Xiaomi\u2019s\nsmartphone sales growth, and the company did particularly well in emerging Asia\/Pacific.\u201d<\/p>\n\n\n\n
In China,\nXiaomi started increasing its smartphone prices to increase profits. The\noutbreak of the COVID-19 virus in\nChina presents some challenges to retail-focused vendors such as OPPO and Vivo,\nbut creates opportunity for Xiaomi, which has been expanding its online channel\nstrategy.<\/p>\n\n\n\n
Samsung, Huawei and Xiaomi Grew in 2019, Even as Total Smartphone Sales Declined<\/strong><\/p>\n\n\n\nDespite a small (0.5%) year-over-year contraction in its smartphone\nsales in the fourth quarter of 2019, Samsung maintained its No. 1 position in the\nglobal ranking for 2019. It increased its full-year sales by 0.4% to 296.2\nmillion units (see Table 2).<\/p>\n\n\n\n
Table 2<\/strong><\/p>\n\n\n\nWorldwide\nSmartphone Sales to End Users by Vendor in 2019 (Thousands of Units)<\/strong><\/p>\n\n\n\n\n Vendor<\/strong>\n <\/td>\n 2019<\/strong>\n Units<\/strong>\n <\/td>\n 2019 Market\n Share (%)<\/strong>\n <\/td>\n 2018<\/strong>\n Units<\/strong>\n <\/td>\n 2018 Market\n Share (%)<\/strong>\n <\/td><\/tr>\n Samsung\n <\/td> \n 296,194.0\n <\/td> \n 19.2\n <\/td> \n 295,043.7\n <\/td> \n 19.0\n <\/td><\/tr> \n Huawei\n <\/td> \n 240,615.5\n <\/td> \n 15.6\n <\/td> \n 202,901.4\n <\/td> \n 13.0\n <\/td><\/tr> \n Apple\n <\/td> \n 193,475.1\n <\/td> \n 12.6\n <\/td> \n 209,048.4\n <\/td> \n 13.4\n <\/td><\/tr> \n Xiaomi\n <\/td> \n 126,049.2\n <\/td> \n 8.2\n <\/td> \n 122,387.0\n <\/td> \n 7.9\n <\/td><\/tr> \n OPPO\n <\/td> \n 118,693.2\n <\/td> \n 7.7\n <\/td> \n 118,787.1\n <\/td> \n 7.6\n <\/td><\/tr> \n Others\n <\/td> \n 565,630.0\n <\/td> \n 36.7\n <\/td> \n 607,445.4\n <\/td> \n 39.0\n <\/td><\/tr> \n Total<\/strong>\n <\/td>\n 1,540,657.0<\/strong>\n <\/td>\n 100.0<\/strong>\n <\/td>\n 1,555,613.0<\/strong>\n <\/td>\n 100.0<\/strong>\n <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\nDue\nto rounding, numbers may not add up precisely to the totals shown<\/p>\n\n\n\n
Source: Gartner (March 2020)<\/p>\n\n\n\n
Samsung revamped\nits midtier and entry-level smartphones in 2019. To attract price conscious buyers\nof premium smartphones, it launched the Galaxy S10 Lite and Galaxy Note 10 Lite\nin early January 2019. In addition, it recently announced a new foldable\nsmartphone to counter the threat from Huawei. \u201cThe fierce battle between Samsung and Huawei in the\nfoldable phone market will be interesting to follow this year, as each vendor\ntakes a different approach,\u201d said Mr. Gupta. \u201cSamsung has switched from a horizontal to a vertical fold in the Galaxy\nZ Flip and reduced this phone\u2019s size and price. Huawei has launched the Mate Xs\n\u2014 with Huawei Mobile Services now accessible via the Huawei AppGallery worldwide\nand increased its price.\u201d<\/p>\n\n\n\n
Huawei experienced the highest growth in 2019 with an overall\nannual increase of 18.6%. This helped it secure the No. 2 spot for the year,\nahead of Apple. While facing an extended ban from the U.S., Huawei aggressively\npursued its smartphone strategy in China, where it grew its market share by 37%\nin 2019. \u201cIf Huawei continues to face a ban on accessing technology from the\nU.S. in 2020, its smartphone prospects in the international smartphone market\nwill be severely impacted,\u201d said Mr. Gupta.<\/p>\n\n\n\n
\u201cLooking forward, while the COVID-19 outbreak will impact smartphone demand\nnegatively in China in the first quarter of 2020, we do not expect a demand\ncontraction in the international smartphone market during that period,\u201c said\nMs. Zimmermann. <\/p>\n","protected":false},"excerpt":{"rendered":"
2019 ended a little better than expected, due to slightly improved performances from North America and emerging Asia\/Pacific,\u201d said Anshul Gupta, senior research analyst at Gartner.<\/p>\n","protected":false},"author":8,"featured_media":1562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9621,9641],"tags":[190,674,675,677,678,676],"contributor":[],"class_list":["post-1560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emerging-technologies","category-lifestyle-tech","tag-gartner","tag-gartner_report","tag-global_sales","tag-mobile_market","tag-mobile_technology","tag-smartphone_technology"],"featured_image_src":"https:\/\/techxmedia.com\/en\/wp-content\/uploads\/2020\/03\/Anshul-Gupta-e1583227274732.jpg","author_info":{"display_name":"News Desk","author_link":"https:\/\/techxmedia.com\/en\/author\/rabab\/"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/1560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/comments?post=1560"}],"version-history":[{"count":0,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/1560\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media\/1562"}],"wp:attachment":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media?parent=1560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/categories?post=1560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/tags?post=1560"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/contributor?post=1560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}